• E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot

  • 2024/10/15
  • 再生時間: 1 時間 28 分
  • ポッドキャスト

E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot

  • サマリー

  • As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM.



    00:00 Introduction

    18:47 Sweepstakes Performance and Learnings

    26:48 Post-Sweepstakes Analysis and Future Strategies

    28:43 The Impact of Sweepstakes on Conversion Rates

    33:22 Upper Funnel Investment and Media Mix Modeling

    35:31 Planning for 2025: Balancing Q4 Execution and Future Goals

    40:41 The Importance of Strategy vs. Tactics in Business

    52:06 Empowering Teams: Delegation and Accountability in Strategy

    58:29 Understanding Competing Strategies in Business

    01:01:14 Aligning Marketing and Finance for Success

    01:04:30 Navigating Tactics and Strategies Effectively

    01:07:51 Balancing Revenue Growth and Brand Equity

    01:10:38 The Importance of Constraints in Strategy

    01:12:56 Iterative Approaches to Strategy Execution

    01:15:34 Communicating Strategies Clearly to Teams

    01:18:54 Learning from Strategy Failures

    01:21:47 Continuous Improvement and Efficiency in Operations


    MOperators Hotline:

    To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA


    Powered by:

    Motion.⁠⁠⁠

    https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads


    ⁠⁠⁠Prescient AI.⁠⁠⁠

    https://www.prescientai.com/operators


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Haus. http://Haus.io/operators


    Subscribe to the 9 Operators Podcast here:

    https://www.youtube.com/@Operators9


    Sign up to the 9 Operators newsletter here: https://9operators.com/

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あらすじ・解説

As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM.



00:00 Introduction

18:47 Sweepstakes Performance and Learnings

26:48 Post-Sweepstakes Analysis and Future Strategies

28:43 The Impact of Sweepstakes on Conversion Rates

33:22 Upper Funnel Investment and Media Mix Modeling

35:31 Planning for 2025: Balancing Q4 Execution and Future Goals

40:41 The Importance of Strategy vs. Tactics in Business

52:06 Empowering Teams: Delegation and Accountability in Strategy

58:29 Understanding Competing Strategies in Business

01:01:14 Aligning Marketing and Finance for Success

01:04:30 Navigating Tactics and Strategies Effectively

01:07:51 Balancing Revenue Growth and Brand Equity

01:10:38 The Importance of Constraints in Strategy

01:12:56 Iterative Approaches to Strategy Execution

01:15:34 Communicating Strategies Clearly to Teams

01:18:54 Learning from Strategy Failures

01:21:47 Continuous Improvement and Efficiency in Operations


MOperators Hotline:

To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6


Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA


Powered by:

Motion.⁠⁠⁠

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads


⁠⁠⁠Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators


Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


Haus. http://Haus.io/operators


Subscribe to the 9 Operators Podcast here:

https://www.youtube.com/@Operators9


Sign up to the 9 Operators newsletter here: https://9operators.com/

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