Today we are joined by a member of the Operators family, Matt Bertulli, CEO of Pela Case and Lomi, to talk all things marketing. Jumping off fromSean Frank’s tweet questioning if meta is still incremental, we get deep into the nuance of paid media and how it’s shifting, the increasing challenges of reaching new customers on Meta, and why the old playbooks don’t work anymore. We also discuss scaling beyond meta and reallocating budget to TV, YouTube and strategic partnerships to drive new customer acquisition, what content tends to make for the best ads, how to measure long-term impact and where performance marketers are getting it wrong, and much more.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:52 E-commerce Advertising Trends for 2025

05:51 Navigating the Challenges of Meta Advertising

08:55 The Role of Incrementality in Meta Advertising

11:46 Understanding Meta's Advertising Dynamics

15:12 The Future of Meta Advertising and Brand Strategies

30:29 Understanding Meta's Impact on Marketing Strategies

36:12 The Shift from Purchase to Brand Awareness

42:54 Reevaluating Marketing Objectives in a Changing Landscape

49:49 The Convergence of Content and Advertising

54:30 Exploring Non-Meta Marketing Channels

01:01:08 Understanding Audience Awareness and Engagement

01:04:50 Channel Diversification and Media Mix Strategy

01:10:09 Influencer Marketing as a Scalable Strategy

01:14:57 Evaluating Influencer Partnerships

01:17:51 The Role of Post-Purchase Surveys in Marketing

01:20:45 Creative Collaborations with Influencers

01:23:27 Testing and Optimizing Marketing Strategies

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Northbeam.

https://www.northbeam.io/

Subscribe to the 9 Operators Podcast here:

https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/