In this episode of Properties to Profit, I dive deep into a crucial yet often underestimated aspect of real estate sales: the art and discipline of follow-up. Drawing from my own experience running Oasis Home Buyers and training our sales team, I share how old, overlooked leads can still be a goldmine if approached with consistency and determination. Listen in to learn why we have our new sales reps work through aged leads and the valuable lessons they gain from it. I also recount an inspiring story of a young, driven team member who closed deals from leads that were over 700 days old, proving that persistence truly pays off. This episode is a must-listen if you’re ready to elevate your sales game and maximize your investment in lead generation.

Episode Highlights:

[0:00] - Introduction

[0:42] - Why follow-up is key and how it can lead to hidden opportunities.

[1:15] - Our unique approach to training new sales reps with old leads.

[2:00] - The concept of getting all the “word vomits” and mistakes out early.

[3:50] - An impressive story: a 21-year-old recruit closing deals from leads over 700 days old.

[5:45] - The importance of grit and resilience in real estate sales.

[6:40] - The potential financial impact of effective follow-up on your bottom line.

[7:38] - Encouraging listeners to never underestimate the power of consistent, diligent outreach.

5 Key Takeaways

1. Follow-up is Essential: The real estate sales process doesn’t end after the first contact. Old leads can still generate significant returns if pursued with dedication and persistence.

2. Training with Aged Leads Builds Skill: New sales reps improve by working through older leads, helping them hone their communication and sales techniques while developing grit and resilience.

3. Patience and Persistence Pay Off: The story of our 21-year-old recruit closing deals from leads over 700 days old demonstrates that consistency and relentless follow-up can yield unexpected rewards.

4. Every Lead Has Potential: Even leads that seem cold or forgotten can convert into profitable deals. Don’t underestimate their value.

5. Effective Follow-up Can Transform Your Business: Consistently working through your lead pipeline can have a dramatic impact on your revenue, reinforcing the importance of having a disciplined follow-up strategy.

Links & Resources:

•Follow me on Instagram: @realestatemike02

Closing Remark:

Thanks for tuning in to the Properties to Profit podcast! If you found this episode valuable, don’t forget to subscribe, share, and leave a review. Let’s keep turning properties into profits together! See you next time.