Picking the right insight makes your story sell.

Today, you're going to learn what makes your audience click through the power of insight.

No matter what field you're interested in, storytelling will always be an effective way of getting your message across.

In this episode, you'll learn:

- What insight is

- BBB; Bath, Bed, and Bus

- EEE; Eclectic, Eccentric and Electric

- How to enhance your creativity

- How teenagers can start developing the skills of finding the best insights

- Noise vs Signal

- How you can grasp the perfect insight to be the root of a successful and memorable campaign

- How storytelling and insight are connected

Joining Sonia today is bestselling author, Anthony Tasgal.

Anthony Tasgal spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. He is the author of The Insight Book, The Storytelling Book, The Storytelling Workbook, Incitations, and The Inspiratorium (all published by LID). He lives in the UK.

To see more of Anthony's work, follow him on LinkedIn here.

If you're a high-school or university student, or interested in marketing and advertising, this episode is for you.

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