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The unprecedented volatility in the Talent Acquisition jobs market in the last three years illustrates that many organizations still see TA as a transactional function turned on or off according to hiring demand. This is a big problem. While the development of ever more sophisticated AI promises much for TA, it also represents an existential threat to the survival of any business function seen as transactional and easy to automate. So, how can talent acquisition prove its value to the business and live up to its enormous strategic potential? Perhaps the first step would be to understand that value properly. My guest this week is Toby Culshaw, Global Head Of Pipeline Strategy & Intelligence at Amazon Worldwide stores. Toby publishes a lot of thought-provoking content about the future of TA and has strong views on how TA should position its value within the enterprise. In the interview, we discuss: Talent Acquisition's significant challenges What is holding change back and why TA is at risk What TA does versus its actual value to the business Evolution or revolution? Taking a tiered approach to TA operations Breaking down silos in HR Taking a consultative and advisory role Adopting new, more meaningful metrics and KPIs Advice for TA leaders on where to get standard "Talent Nexus" and a future outlook of even more significant change and disruption Follow this podcast on Apple Podcasts.