Summary

Jérôme Gilleron, the founder of Reactor Media, discusses his background in aeronautics and aerospace and his transition to marketing and sales. He explains the concept behind Reactors, which aims to provide support and resources for early-stage startups. Guiron emphasizes the importance of marketing and personal branding for startups and the need to validate ideas before launching. He also discusses the role of corporate investors and the synergy between corporations and startups. Guiron shares his aspirations of becoming an investor in the future and his thoughts on mastermind groups for entrepreneurs. In this conversation, Jérôme Gilleron discusses the importance of sales for entrepreneurs and the need to qualify potential customers. He emphasizes the role of sales in generating revenue and sustaining a business. Jérôme also talks about the challenges of reducing carbon footprint for companies and the need for new practices in old systems. He shares his vision for his media platform, Reactor, and the importance of talking about ideas and seeking feedback. Jérôme encourages entrepreneurs to talk to potential customers and understand their needs before trying to sell a product or service.

Keyword

Aeronautics, aerospace, marketing, sales, startups, Reactor, validation, personal branding, corporate investors, synergy, mastermind groups, entrepreneurs, sales, entrepreneurship, carbon footprint, deep tech, impact startups, media platform, feedback

Takeaways

• Transitioning from a technical background to marketing and sales can provide a unique perspective and skill set.
• Marketing and personal branding are crucial for startups to establish credibility and attract customers, investors, and talent.
• Validating ideas before launching is essential to ensure market demand and avoid wasting time and resources.
• The synergy between corporations and startups can lead to innovation and mutually beneficial partnerships.
• Becoming an investor in the long run can provide opportunities to support and mentor promising startups.
• Mastermind groups can offer valuable networking and learning opportunities for entrepreneurs. Sales is an essential skill for entrepreneurs as it generates revenue and sustains a business.
• Reducing carbon footprint requires implementing new practices in old systems.
• Reactor aims to be a recognized media platform for deep tech and impact startups.
• Entrepreneurs should talk to potential customers and seek feedback before trying to sell their product or service.

Titles

• The Synergy Between Corporations and Startups
• Validating Ideas: A Crucial Step Before Launching Reactor: A Vision for a Media Platform
• The Importance of Sales for Entrepreneurs

Sound Bites

• "Marketing and sales at the beginning, in any case, are together."
• "An idea is not worth much."
• "There is synergy between corporations and startups."
• "If the person behind doesn't do anything, what... You can be for nothing."
• "Sales remains the number one skill of the CEO, even before his technical expertise."
• "If you don't want to sell, I think you're not good at making a company."

Chapters

00:00 Jérôme Gilleron’s Background and Transition to Marketing and Sales

03:10 The Concept Behind Reactors and the Importance of Validation

06:43 The Role of Marketing and Personal Branding for Startups

09:02 The Value of Ideas and the Fear of Launching

13:16 The Synergy Between Corporations and Startups

21:07 Mastermind Groups for Entrepreneurs

31:07 The Importance of Sales for Entrepreneurs

41:42 Reducing Carbon Footprint: Challenges and New Practices

49:27 Reactor: A Vision for a Media Platform

58:44