In this episode of the AI Marketing Navigator, Alex Carlson discusses two significant updates in the AI marketing landscape. The first update focuses on Snap's new generation of Spectacles, which feature augmented reality capabilities and AI integration, enhancing social experiences and marketing opportunities. The second update highlights Perplexity's new reasoning feature, which aims to improve AI search capabilities, indicating a shift in how digital marketers will need to adapt their strategies for AI-driven search engines.

Keywords

AI marketing, augmented reality, Snap spectacles, Perplexity, AI search engines, digital marketing, generative AI, marketing technology

Takeaways

• AI marketing is constantly evolving with new technologies.
• Snap's Spectacles represent a significant advancement in AR.
• The integration of AI into everyday devices is becoming a reality.
• Augmented reality opens up new marketing opportunities.
• Perplexity's reasoning feature is a game changer for AI search.
• Digital marketers must adapt to AI-driven search engines.
• The future of AI search is uncertain but promising.
• AI search engines will change how brands are presented online.
• Keeping up with AI advancements is crucial for marketers.
• Engagement with new technologies is essential for success.

Action Items for Marketers

1. Experiment with Snap's AR development tools
2. Test Perplexity's pro searches with reasoning focus
3. Reevaluate content strategies for AI-powered search
4. Consider ethical implications of AR and AI in marketing

Links

https://www.spectacles.com/

https://x.com/AravSrinivas/status/1835874778768625683

https://www.perplexity.ai/

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