• The AI Marketing Navigator

  • 著者： Alex Carlson
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The AI Marketing Navigator

著者： Alex Carlson
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  • Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with "The AI Marketing Navigator." This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips. With fingers on the pulse of the latest in AI, SEO, content marketing, social media, email marketing, and more, Alex provides you with the knowledge to navigate the complexities of marketing in the AI age. Subscribe to "The AI Marketing Navigator" to transform the way you think about marketing.
    Alex Carlson
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  • Episode 113: Detecting AI Content - SynthID, Sensity AI, DetectGPT

    Episode 113: Detecting AI Content - SynthID, Sensity AI, DetectGPT
    2024/09/20

    In this episode of the AI Marketing Navigator, Alex Carlson explores various AI detection technologies, focusing on Synth ID, Sensity AI, and Detect GPT. He discusses how these tools work to identify and watermark AI-generated content across different media types, including images, audio, and text. The conversation highlights the importance of these technologies for marketers in building trust, protecting intellectual property, and navigating regulatory compliance in the evolving landscape of AI-generated content.


    Keywords

    AI detection, Synth ID, Sensity AI, Detect GPT, AI-generated content, digital watermarking, marketing technology, content verification, deep fakes, regulatory compliance


    Takeaways

    • Synth ID can detect AI-generated content in multiple formats.
    • Watermarks from Synth ID are imperceptible and cannot be removed.
    • Sensity AI specializes in detecting deep fakes and verifying identities.
    • Detect GPT offers tools for both detecting and humanizing AI content.
    • Marketers can use these tools to build trust with their audience.
    • AI detection tools help protect intellectual property from misuse.
    • Regulatory compliance is crucial in the AI content landscape.
    • Transparency about AI-generated content can enhance brand engagement.
    • Understanding these tools is essential for modern marketing strategies.
    • The future of AI detection technology is still evolving.


    Action Items for Marketers

    1. Familiarize yourself with these detection tools
    2. Develop a strategy for transparent AI use in marketing
    3. Consider how to leverage authenticity as a differentiator
    4. Stay informed on evolving AI regulations and ethics


    Links

    https://deepmind.google/discover/blog/identifying-ai-generated-images-with-synthid/

    https://deepmind.google/technologies/synthid/

    https://sensity.ai/

    https://detectgpt.com/


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    11 分
  • Episode 112: YouTube AI(?) - AI Tools Coming to YouTube Studio

    Episode 112: YouTube AI(?) - AI Tools Coming to YouTube Studio
    2024/09/19

    In this episode of the AI Marketing Navigator, Alex Carlson discusses the latest AI-enabled features released by YouTube for creators. He highlights the importance of these tools in enhancing content creation, community engagement, and monetization strategies. The conversation covers various features such as DreamScreen, the inspiration tab, community hubs, and automatic dubbing, emphasizing how these innovations can help creators connect with their audience and improve their content.


    Keywords

    AI marketing, YouTube features, content creation, community building, monetization strategies, digital products, video generation, audience engagement, YouTube marketing, AI tools


    Takeaways

    • YouTube has introduced a range of AI features for creators.
    • DreamScreen allows for AI-generated backgrounds in shorts.
    • The inspiration tab aids in generating content ideas.
    • Community building is crucial for modern marketing.
    • Hype feature supports emerging creators through audience engagement.
    • Automatic dubbing enhances viewer experience with tone replication.
    • Digital products can create new revenue streams for creators.
    • YouTube shopping is expanding to more regions for monetization.
    • Labeling videos as seasons enhances organization and viewer experience.
    • Creators should adapt their strategies to incorporate these new features.


    Action Items for Marketers

    1. Familiarize yourself with upcoming AI tools in YouTube Studio
    2. Plan strategies to leverage AI-generated content responsibly
    3. Explore new monetization features for your channel
    4. Consider ethical implications of AI in content creation


    Links

    https://blog.youtube/news-and-events/made-on-youtube-2024/

    https://deepmind.google/technologies/synthid/

    https://blog.youtube/news-and-events/a-new-youtube-communities-experience-for-fans-by-fans/


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    12 分
  • Episode 111: Daily Digest - Snap Spectacles & Perplexity Reasoning

    Episode 111: Daily Digest - Snap Spectacles & Perplexity Reasoning
    2024/09/18

    In this episode of the AI Marketing Navigator, Alex Carlson discusses two significant updates in the AI marketing landscape. The first update focuses on Snap's new generation of Spectacles, which feature augmented reality capabilities and AI integration, enhancing social experiences and marketing opportunities. The second update highlights Perplexity's new reasoning feature, which aims to improve AI search capabilities, indicating a shift in how digital marketers will need to adapt their strategies for AI-driven search engines.


    Keywords

    AI marketing, augmented reality, Snap spectacles, Perplexity, AI search engines, digital marketing, generative AI, marketing technology


    Takeaways

    • AI marketing is constantly evolving with new technologies.
    • Snap's Spectacles represent a significant advancement in AR.
    • The integration of AI into everyday devices is becoming a reality.
    • Augmented reality opens up new marketing opportunities.
    • Perplexity's reasoning feature is a game changer for AI search.
    • Digital marketers must adapt to AI-driven search engines.
    • The future of AI search is uncertain but promising.
    • AI search engines will change how brands are presented online.
    • Keeping up with AI advancements is crucial for marketers.
    • Engagement with new technologies is essential for success.


    Action Items for Marketers

    1. Experiment with Snap's AR development tools
    2. Test Perplexity's pro searches with reasoning focus
    3. Reevaluate content strategies for AI-powered search
    4. Consider ethical implications of AR and AI in marketing

    Links

    https://www.spectacles.com/

    https://x.com/AravSrinivas/status/1835874778768625683

    https://www.perplexity.ai/


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    10 分

あらすじ・解説

Dive into the world of digital marketing as it intersects with the cutting-edge advancements in artificial intelligence with "The AI Marketing Navigator." This podcast is your compass in the evolving landscape of AI-enhanced marketing, offering you daily insights, strategies, and actionable tips. With fingers on the pulse of the latest in AI, SEO, content marketing, social media, email marketing, and more, Alex provides you with the knowledge to navigate the complexities of marketing in the AI age. Subscribe to "The AI Marketing Navigator" to transform the way you think about marketing.
Alex Carlson
マーケティング 経済学
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