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In this conversation, Katie Godfrey interviews Reena, a PR specialist, about the importance of PR for beauty and wellness brands. Reena shares her background in PR and explains the services her agency offers. She talks about the value of PR in building reputation and credibility for businesses.

Reena provides tips for gaining PR coverage, including building relationships with journalists and leveraging personal branding. She also discusses the importance of leveraging press coverage to attract clients, build brand loyalty, and attract top talent.

Takeaways

• PR is important for beauty and wellness brands to build reputation and credibility.

• Building relationships with journalists and leveraging personal branding are key to gaining PR coverage.

• Press coverage should be leveraged through website, social media, in-person opportunities, and job descriptions to attract clients and top talent.

• Leveraging press coverage is essential for long-term benefits and business growth.

Chapters

00:00 Introduction and Background

03:07 The Importance of PR for Beauty and Wellness Brands

10:33 Building Relationships and Leveraging Personal Branding for PR

14:50 Leveraging Press Coverage for Business Growth

22:38 Tips for Gaining PR Coverage for Your Business

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