The Life Of KG

著者: Katie Godfrey
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  • Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.
    Katie Godfrey
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あらすじ・解説

Your host, the incomparable Katie Godfrey, a powerhouse strategy coach with over 15 years of experience in the beauty industry. Katie explores everything from starting a business, growing a business, interviewing top industry experts and shares her personal life and business knowledge to help encourage other start ups and business owners. Please subscribe and leave a review.
Katie Godfrey
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  • Episode 176. Building a Powerful Brand with Jacquie Lawes
    2024/11/18

    Katie has finished her book, releasing in 2025! Join her waitlist for updates and exclusive content here!


    In this episode of The Life of KG, Katie welcomes branding expert Jacquie Laws to the studio. The first in-studio guest for the podcast! Jackie, a personal brand consultant and content creator, shares her journey from working in the creative industry to building her own brand agency. This episode dives deep into the importance of both traditional and personal branding, how each can attract high-caliber clients, and why branding is essential for growth and authority in business.


    What we cover in this podcast:


    Traditional vs. Personal Branding

    Jacquie explains traditional branding (logos, colours) versus personal branding, which helps solopreneurs stand out and attract ideal clients.


    The Value of a Professional Website

    Jacquie emphasises the importance of having a website as a credibility booster and client magnet, even with strong social media presence.


    Tips for Choosing Brand Colors & Fonts

    Jacquie advises choosing brand elements that resonate with your ideal client, not just personal preference.


    Storytelling in Branding

    Katie and Jacquie discuss the importance of sharing personal stories to connect with clients and establish authority.


    Branding for Beauty Business Owners

    Jacquie encourages beauty professionals to invest in brand and personal brand, whether staying hands-on or planning to sell in the future.


    Connect with Jacquie over at jacquielawes.com


    Thank you to our sponsor:


    Diso Dissolvable Supplements

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    34 分
  • Episode 175. PR Secrets. How to Get the Coverage You Deserve With Reena From Facteur PR
    2024/11/04

    CLICK HERE TO SEE WAYS YOU CAN WORK WITH ME


    In this conversation, Katie Godfrey interviews Reena, a PR specialist, about the importance of PR for beauty and wellness brands. Reena shares her background in PR and explains the services her agency offers. She talks about the value of PR in building reputation and credibility for businesses.

    Reena provides tips for gaining PR coverage, including building relationships with journalists and leveraging personal branding. She also discusses the importance of leveraging press coverage to attract clients, build brand loyalty, and attract top talent.


    Takeaways


    • PR is important for beauty and wellness brands to build reputation and credibility.
    • Building relationships with journalists and leveraging personal branding are key to gaining PR coverage.
    • Press coverage should be leveraged through website, social media, in-person opportunities, and job descriptions to attract clients and top talent.
    • Leveraging press coverage is essential for long-term benefits and business growth.


    Chapters


    00:00 Introduction and Background

    03:07 The Importance of PR for Beauty and Wellness Brands

    10:33 Building Relationships and Leveraging Personal Branding for PR

    14:50 Leveraging Press Coverage for Business Growth

    22:38 Tips for Gaining PR Coverage for Your Business




    Sky Premium Life Products https://skypremiumlife.co.uk/

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    44 分
  • Episode 174 - Why Franchising Could Be Your Salon’s Best Move With Amy From Mooeys
    2024/10/21

    CLICK HERE TO FIND OUT MORE ABOUT OUR EMPIRE MASTERMIND


    Amy Lewis, owner of Mooeys, discusses the growth and benefits of franchising in the beauty industry. She shares her journey from owning one salon to now having seven salons and five franchises.

    Amy shares the importance of knowing your numbers and having a budget sheet to track expenses and profit margins. She explains that franchising provides a business in a box, with a proven framework and systems that can be easily replicated. Amy also discusses the pressure and responsibility of franchising, as well as the emotional challenges of closing a salon.

    The conversation explores the challenges and rewards of running a franchise business. It highlights the importance of maintaining control and protecting the brand reputation.

    The hosts discuss the need to transition from being friends with employees to being their boss as the business grows. They also introduce their new mastermind programs for business growth and franchising.


    Takeaways


    • Franchising provides a business in a box with a proven framework and systems that can be easily replicated.
    • Knowing your numbers and having a budget sheet is crucial for tracking expenses and profit margins.
    • Franchising allows for brand growth and the opportunity to help others succeed.
    • The pressure and responsibility of franchising can be challenging, but the rewards of seeing others succeed with your brand are worth it.
    • Closing a salon can be emotionally difficult, but sometimes it is necessary for the overall success of the business. Running a franchise business can be challenging, especially when it comes to maintaining control and protecting the brand reputation.
    • Transitioning from being friends with employees to being their boss is necessary for business growth.
    • Mastermind programs can provide valuable support and guidance for scaling a business and entering the franchising industry.


    Chapters


    00:00 Introduction and Background

    02:13 Amy's Journey from One Salon to Multiple Salons and Franchises

    03:18 Setting New Goals and the Future of Mooeys

    07:13 Imposter Syndrome and Overcoming Doubts

    10:03 The Importance of Knowing Your Numbers and Profit Margins

    14:14 What is Franchising?

    15:26 The Cons of Franchising

    18:40 The Pros of Franchising

    23:02 The Pressure and Responsibility of Franchising

    26:23 The Emotional Challenges of Closing a Salon

    29:57 Challenges of Running a Franchise Business

    30:31 Transitioning from Friend to Boss

    32:13 Lessons Learned and Getting Through Challenges

    46:20 Introducing Mastermind Programs

    55:18 The Importance of Supplier and Brand Partnerships




    Sky Premium Life Products https://skypremiumlife.co.uk/

    https://www.instagram.com/skypremiumlife/

    Code for 15% OFF : kgpodcast15


    Diso Dissolvable Supplements

    https://mydiso.com/

    Code for 10% off - KG10

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