Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country.

0:00 Preview - Starting a Law Firm

1:20 Introduction

2:57 How Len Got Started

6:00 Working With Insurance Companies

7:53 Importance of Varied Experience

9:37 Len’s Mentors

12:04 Starting a Law Firm

14:47 Rituals and Routines

17:04 Podcast Recommendations

19:17 Book Recommendations

20:19 Len’s Past Mistakes

23:53 Community-Based Marketing

31:20 Closing Thoughts

Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local community. It’s an excellent way of getting your name out there when facing competition that may have more resources and years of practice than you. There is no doubt that if you want to succeed, you should start at the basics and community-based marketing is definitely the ABCs of building a local presence in the most impactful way.

- Tom Foster of Foster Web Marketing
- Len Spada of Spada Law Group

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