Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing!

0:00 Preview - The Importance of a Marketing Team

1:04 Introduction

2:12 Alexander’s Fitness Journey

6:11 Presentation: Helping Clients Succeed

6:46 Baseline Digital Marketing

9:22 Visibility + Gated Content = Leads

11:57 Organic & Local SEO

14:39 Marrying Content With Context

22:32 Finding New Marketing Solutions

23:07 On-Page SEO

30:04 The FMW Marketing Services Team

31:13 The Importance of a Marketing Team

32:40 DSS: The Secret Weapon

35:17 Closing Thoughts

No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it’s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice’s growth is its own, and it’s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander’s presentation during this episode.

- Tom Foster of Foster Web Marketing
- Alexander Scott of Foster Web Marketing

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.