In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss the intersection of aging and technology, particularly focusing on how technology can be designed to support cognitive health as we age. They reflect on a personal article by Robert Fabricant in Fast Company that challenges the current approach to technology for the aging population, advocating for ambient adaptive technology that promotes dignity and agency. The conversation explores the need for AI design that accommodates cognitive decline, the importance of contextual awareness in technology, and the potential for transformational technology to enhance the quality of life for older adults.

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Takeaways:

• AI Technology should be designed for aging well.

• Cognitive decline requires specific support.

• Adaptive technology can enhance dignity in aging.

• Ideally AI should passively support people in cognitive decline

• Contextual awareness can improve how people engage with tool.

• Designing for accessibility benefits everyone.

• Transformational technology can maintain cognitive function.

• Data can empower users to understand their health better.

• The future of technology lies in integration with life systems.

Chapters”

00:00 Introduction to the Experience Strategy Podcast

01:17 Reflections on Aging and Technology

04:12 The Role of Adaptive Technology

12:03 Contextual Experience Design

15:52 Superpowers and Cognitive Support

20:39 The Future of Health Technology

23:54 Designing for Resilience vs. Performance

Read More:

https://www.fastcompany.com/91350804/why-im-wishing-for-different-technology-on-fathers-day

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https://www.stonemantel.co

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In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss Airbnb's recent rebranding and its shift from a focus solely on home bookings to a more holistic approach that includes services and experiences. They explore the implications of this transformation for the travel industry, emphasizing the importance of authenticity, operational platforms, and the experience economy. The conversation highlights the potential for Airbnb to create unique, transformative travel experiences that resonate with customers' desires for connection and personal growth.

Takeaways

• Airbnb is evolving from just home bookings to offering services and experiences.

• Transformative travel is about creating lasting changes in identity and aspirations.

• Airbnb's operational platform can help travelers manage their entire itinerary.

• Authenticity in travel experiences is key to perceived value.

• Experience stacking allows for unique offerings that enhance customer engagement.

• The shift from a sharing economy to an experience economy is crucial for value creation.

• Vetting experiences builds trust and enhances customer satisfaction.

• Airbnb's community aspect deepens the travel experience.

• The future of travel will focus on personalized and bespoke experiences.

• Airbnb's approach could raise the standard for the entire travel industry.

Chapters

00:00 The Evolution of Airbnb: A New Era in Travel
03:24 Transformative Experiences: Beyond Just Stays
06:16 Operational Platforms: The Future of Travel Itineraries
09:12 Authenticity in Travel: The Airbnb Advantage
14:50 The Shift from Sharing to Experience Economy
17:33 Creating Value Through Experiences
20:34 The Role of Trust and Vetting in In Destination Experiences
23:27 The Future of Airbnb and the Experience Economy

Read More:

https://news.airbnb.com

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https://marketing-info.feedbacknow.com/free-pilot

Register for the free membership in the Collaboratives here:

https://www.thecollaboratives.com/contest

Sign up for the Experience Strategist Substack here:

In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Dave Norton, and Joe Pine discuss fashion group Zara's innovative travel mode, which allows users to shop for products while traveling. They explore the concept of 'modes'—temporary mindsets and behaviors that influence customer experiences—and how Zara's travel mode can enhance customer engagement. The conversation delves into the importance of context, opportunities for improvement, and the potential for community building through social media. The hosts emphasize the dynamic nature of modes and the need for behavioral science to further explore this concept.

Takeaways

• Zara's travel mode allows shopping while traveling.

• Modes are temporary mindsets that influence behavior.

• Travel mode operates without internet access, enhancing usability.

• Anticipating customer context is crucial for effective modes.

• Supporting customer modes can create more buying opportunities.

• Zara's travel mode is a key conversion strategy.

• Leveraging community and social media can enhance customer experience.

• Zara should focus on its strengths in fashion.

• Behavioral science should study modes more extensively.

• The dynamic nature of modes offers opportunities for brands.

Chapters

00:00Exploring Zara's Travel Mode Initiative

06:01Understanding Human Modes vs. Technology Modes

08:45The Importance of Context in Customer Experience

14:49Evaluating the Effectiveness of Zara's App Features

17:43Leveraging Community and Social Media for Engagement

20:47The Role of Behavioral Science in Understanding Modes

26:46Future Directions and Listener Engagement