In episode 98 of The Payments Show Podcast, I spoke to Suryaveer (Suri) Singh who is the Head of Loyalty CRM & Data at the Emirates National Oil Company (ENOC).

Suri manages the ‘Yes Rewards’ fuel loyalty program at ENOC. Yes Rewards allows customers to benefit from exclusive offers and deals across Yes participating brands and earn points for all customer purchases within the network.

VIDEO Version and PDF Transcript:
- click here https://thepaymentsshow.substack.com/p/98

Summary of topics discussed:
00:20 - Guest Introduction: Suri from Yes Rewards in Dubai
01:16 - Overview of the YES Rewards Program
02:16 - Core ENOC Brands and Services
02:58 - Expanding YES Rewards Beyond Fuel
05:22 - Challenges with Loyalty Programs
05:58 - Addressing App Saturation and Engagement
06:38 - Relevance and Customer Engagement
08:52 - Instant Gratification and Offers
15:55 - Results and Success of YES Rewards
18:35 - Designing a User-Friendly App
23:18 - Differentiation in the Market
27:33 - Future of Loyalty Programs
29:01 - Upcoming Trends in Loyalty and AI
30:12 - Closing Thoughts and Recommendations

Details:
- Recorded on 18 Jul 2024
- Host: Satwant Phull
- Guest: Suryaveer (Suri) Singh, Head of Loyalty CRM & Data, Yes Rewards / Emirates National Oil Company (ENOC).

Next Steps:
- Yes Rewards: yesrewards.ae