Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

In this podcast episode, I was interviewed by Michael Benso. We discussed the power of small group personal training and its business advantages. I explained why small group training can be more profitable than large group or one-on-one sessions, sharing insights on how to price services effectively, manage retention, and scale a boutique fitness business.

We also covered the importance of knowing your financials, hiring and leading the right team, and how running a gym can be a personal development journey. I emphasized the need for clear communication, both with clients and staff, and the value of emotional intelligence in business success.

Key Topics Covered:

• Transitioning from large group to small group training
• Pricing strategies for small group training
• The importance of knowing your financials in the fitness business
• The role of leadership in running successful gyms
• Personal growth and mindset for business owners
• Building a sustainable and profitable boutique gym

Show Notes with Timestamps:

[00:00:00] - Intro
Michael introduces Vince Gabriel and highlights his expertise in small group personal training and growing a fitness business.

[00:00:44] - Tony Robbins Event
Vince talks about attending a Tony Robbins event and how it impacted his personal and professional life.

[00:02:19] - Marriage as a Business Relationship
Michael and Vince discuss the importance of personal relationships in business success.

[00:03:40] - Small Group Training vs. Large Group
Vince explains the economic and strategic advantages of small group training over large group training.

[00:05:55] - Pricing Formula for Small Group Training
How to determine pricing for small group training using a percentage of one-on-one training rates.

[00:07:00] - The Role of Financial Data in Fitness Business
The importance of tracking financials to make informed business decisions.

[00:11:59] - How to Implement Small Group Training in a Large Gym
Advice on integrating small group training in an existing gym model and the importance of finding the right leader.

[00:19:00] - Pricing and Avoiding Common Pitfalls
The dangers of pricing small group training incorrectly and how it can impact profitability.

[00:28:02] - Psychology in Business Leadership
Vince touches on the importance of emotional intelligence and managing emotions as a business owner.

[00:32:00] - Client Dynamics in Small Group Training
Handling tricky situations, like addressing hygiene issues, and how personal dynamics can affect a training group.

[00:36:00] - Importance of Communication and Clarity
Vince shares how being clear in communication with your team is key to business success.

[00:39:44] - Wrap-up & Where to Find Vince
Vince offers a free digital copy of his book at SmallGroupPersonalTraining.com and shares details about his upcoming mastermind event in San Antonio, Texas.

Links:

• Free book: SmallGroupPersonalTraining.com
• Vince Gabriel's Website: www.vincegabriele.com

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

Get a FREE copy of all Vince's books by Clicking Here!

Podcast Summary:

In this episode of Ask Vince, Vince dives into the importance of understanding and tracking key metrics for gym owners. Vince shares a powerful story from his early career about the moment he realized how essential it is to know your numbers and the transformation it led to in his business. The discussion includes a detailed breakdown of leading indicators like leads generated, consultations booked, and client retention, offering gym owners a simple but effective framework for growth. Vince also emphasizes the impact of time-blocking for personal and business productivity and discusses decision-making in the context of business investments.

Show Notes with Time Stamps:

• [00:00:00] Intro: Leo introduces the episode and announces the Hypertrophy Mastermind Event, November 8-9 in San Antonio, Texas.
• [00:00:26] Event Recap: Vince shares details about the event, highlighting guest speakers like Carly from Synergy Gym and Martin Rooney.
• [00:03:50] Main Topic - Numbers: Leo prompts Vince to discuss key metrics that gym owners often overlook, including leads, consultations, and client retention.
• [00:04:12] Vince's Story: Vince tells a personal story about a wake-up call from a consultant who highlighted his lack of knowledge about key business numbers.
• [00:08:00] Tracking Critical Numbers: Vince outlines the four key metrics every gym owner needs to track for success: leads generated, consultations booked, memberships sold, and client retention.
• [00:14:00] Weekly Tracking and Adjustments: Discussion on how tracking numbers weekly helps to adjust business strategies and stay on course.
• [00:16:00] Shake the Tree: Vince explains his "shake the tree" method for boosting consultations and hitting weekly goals when numbers are off track.
• [00:17:00] Time-Blocking: Leo asks Vince about time-blocking and how it has transformed his productivity both personally and professionally.
• [00:19:00] Productivity Tip: Vince emphasizes the importance of setting a timer and working without distractions during time blocks.
• [00:21:00] Daily Planner: Vince discusses the benefits of using a daily planner to organize tasks and time-blocking for maximum efficiency.
• [00:24:00] Decision-Making Framework: Vince shares his thought process on making smart business purchases, focusing on whether they will help attract or retain clients.
• [00:27:46] Second-Order Consequences: Vince introduces a decision-making framework from Keith Cunningham and stresses the importance of considering long-term effects.
• [00:31:23] Closing Remarks: Leo and Vince wrap up with reminders about the Hypertrophy Mastermind Event and links to Vince’s free marketing, sales, and hiring books.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Learn how to attend our Live Mastermind Event in San Antonio, Texas on November 8th and 9th by CLICKING HERE!

• Brand Hypertrophy Mastermind: November 8-9, San Antonio, TX. Learn how to build a powerful brand in your community without costly marketing efforts.
• 14 Quick Money Wins for Gym Owners: Vince breaks down the key tactics from his popular guide on generating fast cash flow, including leveraging unconverted leads and reactivating past members.
• Black Friday Strategies: Vince discusses how to effectively use Black Friday and holiday promotions to attract new clients and increase revenue.
• Consistent Offers: The importance of making daily offers and how consistency can generate significant long-term results.
• Client Acquisition and Retention: Tips for gym owners to secure new clients and retain them, even as competition increases during the holiday season.

• [00:00:00] Introduction and chat about being live and in-person for this episode
• [00:00:57] Announcement: Brand Hypertrophy mastermind event in San Antonio
• [00:02:28] Discussion on quick money wins and how to boost cash flow
• [00:05:00] Leveraging unconverted leads and reactivating past members for revenue
• [00:10:07] The importance of making consistent offers every day
• [00:13:00] Black Friday strategies for gym owners
• [00:18:15] Coaching and mentorship in business success
• [00:24:21] Final thoughts on customer acquisition and growth strategies

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!