Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

In this podcast episode, I was interviewed by Michael Benso. We discussed the power of small group personal training and its business advantages. I explained why small group training can be more profitable than large group or one-on-one sessions, sharing insights on how to price services effectively, manage retention, and scale a boutique fitness business.

We also covered the importance of knowing your financials, hiring and leading the right team, and how running a gym can be a personal development journey. I emphasized the need for clear communication, both with clients and staff, and the value of emotional intelligence in business success.

Key Topics Covered:

• Transitioning from large group to small group training
• Pricing strategies for small group training
• The importance of knowing your financials in the fitness business
• The role of leadership in running successful gyms
• Personal growth and mindset for business owners
• Building a sustainable and profitable boutique gym

Show Notes with Timestamps:

[00:00:00] - Intro
Michael introduces Vince Gabriel and highlights his expertise in small group personal training and growing a fitness business.

[00:00:44] - Tony Robbins Event
Vince talks about attending a Tony Robbins event and how it impacted his personal and professional life.

[00:02:19] - Marriage as a Business Relationship
Michael and Vince discuss the importance of personal relationships in business success.

[00:03:40] - Small Group Training vs. Large Group
Vince explains the economic and strategic advantages of small group training over large group training.

[00:05:55] - Pricing Formula for Small Group Training
How to determine pricing for small group training using a percentage of one-on-one training rates.

[00:07:00] - The Role of Financial Data in Fitness Business
The importance of tracking financials to make informed business decisions.

[00:11:59] - How to Implement Small Group Training in a Large Gym
Advice on integrating small group training in an existing gym model and the importance of finding the right leader.

[00:19:00] - Pricing and Avoiding Common Pitfalls
The dangers of pricing small group training incorrectly and how it can impact profitability.

[00:28:02] - Psychology in Business Leadership
Vince touches on the importance of emotional intelligence and managing emotions as a business owner.

[00:32:00] - Client Dynamics in Small Group Training
Handling tricky situations, like addressing hygiene issues, and how personal dynamics can affect a training group.

[00:36:00] - Importance of Communication and Clarity
Vince shares how being clear in communication with your team is key to business success.

[00:39:44] - Wrap-up & Where to Find Vince
Vince offers a free digital copy of his book at SmallGroupPersonalTraining.com and shares details about his upcoming mastermind event in San Antonio, Texas.

Links:

• Free book: SmallGroupPersonalTraining.com
• Vince Gabriel's Website: www.vincegabriele.com

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Learn more about who is speaking at our next Live Mastermind Event on November 8th and 9th by CLICKING HERE!

Get a FREE copy of all Vince's books by Clicking Here!

Podcast Summary:

In this episode of Ask Vince, Vince dives into the importance of understanding and tracking key metrics for gym owners. Vince shares a powerful story from his early career about the moment he realized how essential it is to know your numbers and the transformation it led to in his business. The discussion includes a detailed breakdown of leading indicators like leads generated, consultations booked, and client retention, offering gym owners a simple but effective framework for growth. Vince also emphasizes the impact of time-blocking for personal and business productivity and discusses decision-making in the context of business investments.

Show Notes with Time Stamps:

• [00:00:00] Intro: Leo introduces the episode and announces the Hypertrophy Mastermind Event, November 8-9 in San Antonio, Texas.
• [00:00:26] Event Recap: Vince shares details about the event, highlighting guest speakers like Carly from Synergy Gym and Martin Rooney.
• [00:03:50] Main Topic - Numbers: Leo prompts Vince to discuss key metrics that gym owners often overlook, including leads, consultations, and client retention.
• [00:04:12] Vince's Story: Vince tells a personal story about a wake-up call from a consultant who highlighted his lack of knowledge about key business numbers.
• [00:08:00] Tracking Critical Numbers: Vince outlines the four key metrics every gym owner needs to track for success: leads generated, consultations booked, memberships sold, and client retention.
• [00:14:00] Weekly Tracking and Adjustments: Discussion on how tracking numbers weekly helps to adjust business strategies and stay on course.
• [00:16:00] Shake the Tree: Vince explains his "shake the tree" method for boosting consultations and hitting weekly goals when numbers are off track.
• [00:17:00] Time-Blocking: Leo asks Vince about time-blocking and how it has transformed his productivity both personally and professionally.
• [00:19:00] Productivity Tip: Vince emphasizes the importance of setting a timer and working without distractions during time blocks.
• [00:21:00] Daily Planner: Vince discusses the benefits of using a daily planner to organize tasks and time-blocking for maximum efficiency.
• [00:24:00] Decision-Making Framework: Vince shares his thought process on making smart business purchases, focusing on whether they will help attract or retain clients.
• [00:27:46] Second-Order Consequences: Vince introduces a decision-making framework from Keith Cunningham and stresses the importance of considering long-term effects.
• [00:31:23] Closing Remarks: Leo and Vince wrap up with reminders about the Hypertrophy Mastermind Event and links to Vince’s free marketing, sales, and hiring books.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Learn how to attend our Live Mastermind Event in San Antonio, Texas on November 8th and 9th by CLICKING HERE!

• Brand Hypertrophy Mastermind: November 8-9, San Antonio, TX. Learn how to build a powerful brand in your community without costly marketing efforts.
• 14 Quick Money Wins for Gym Owners: Vince breaks down the key tactics from his popular guide on generating fast cash flow, including leveraging unconverted leads and reactivating past members.
• Black Friday Strategies: Vince discusses how to effectively use Black Friday and holiday promotions to attract new clients and increase revenue.
• Consistent Offers: The importance of making daily offers and how consistency can generate significant long-term results.
• Client Acquisition and Retention: Tips for gym owners to secure new clients and retain them, even as competition increases during the holiday season.

• [00:00:00] Introduction and chat about being live and in-person for this episode
• [00:00:57] Announcement: Brand Hypertrophy mastermind event in San Antonio
• [00:02:28] Discussion on quick money wins and how to boost cash flow
• [00:05:00] Leveraging unconverted leads and reactivating past members for revenue
• [00:10:07] The importance of making consistent offers every day
• [00:13:00] Black Friday strategies for gym owners
• [00:18:15] Coaching and mentorship in business success
• [00:24:21] Final thoughts on customer acquisition and growth strategies

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

Key Areas of Discussion

• Marketing to 50+ Clients: Vince offers strategies for connecting with the 50+ demographic and highlights the unique needs and opportunities within this group.
• Small Group Training Benefits: Discusses how small group training can provide the same value as one-on-one sessions at a fraction of the cost, making it appealing to both clients and trainers.
• Business Growth: Vince shares success stories and tips on how small group training can transform a fitness business.
• Free Book Offer: Vince is offering listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, which provides practical advice on building a successful fitness business.

• [00:00:00] Introduction: Vince introduces the podcast and highlights the importance of marketing to the 50+ demographic.
• [00:02:01] Small Group Personal Training Benefits: Jay and Vince discuss how small group personal training offers value similar to one-on-one sessions but at a more affordable price point.
• [00:06:24] The Rise of Small Group Training: Vince explains the growing popularity of small group training and its benefits, particularly for older adults.
• [00:10:00] The Marketing Shift: Vince talks about the power of good marketing and how it is crucial to attract the right clients to your gym.
• [00:14:49] Focusing on Clients Aged 40-60: Vince explains why the 40-60 age range is a sweet spot for personal trainers and gyms looking to expand their client base.
• [00:18:22] Overcoming Challenges in Reaching Older Adults: Vince shares common obstacles gym owners face when marketing to older adults and provides solutions.
• [00:29:00] Success Stories: Vince shares anecdotes from his experiences with clients and how small group training transformed his business.
• [00:30:25] Free Book Offer: Vince offers listeners a free copy of his book, The Ultimate Guide to Small Group Personal Training, with advice on implementing the small group model.

Download a copy of Vince's Ultimate Guide to Small Group Personal Training by CLICKING HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

If you listened to this entire podcast... You may want to learn more about their marketing efforts... Click Here

Budget Allocation Strategy:

• Vince stresses the importance of prioritizing your marketing, staff, and equipment budget based on clear business goals rather than chasing new, trendy products.

Knowing Your Numbers:

• Understanding the lifetime value of a customer and calculating the return on investment (ROI) for marketing efforts is crucial. Vince discourages having a rigid marketing budget, suggesting you should continuously invest in what's working.

Avoiding the “Shiny Object” Syndrome:

• Many gym owners fall into the trap of buying unnecessary equipment or chasing new ideas without a clear plan. Vince encourages staying focused on your mission and making decisions based on what will grow the business long-term.

Non-Negotiables for Success:

• Vince outlines key non-negotiables that drive business success:
  • Planning your day the night before.
  • Always focusing on client acquisition, retention, and building cash flow.
  • Consistent measurement and analysis of performance in these areas.

Effective Price Increase Strategy:

• The best time to raise prices is when your retention and conversion rates are strong. Vince advises communicating the added value clients will receive rather than focusing on inflation or operational costs.

San Antonio Event & Marketing Sweepstakes:

• Announcement of the next mastermind event on November 8th and 9th in San Antonio, Texas.
• Details on the marketing sweepstakes offering a full year of marketing support for gym owners.

Marketing Takeaways from Air Moto:

• Vince shares a case study of effective marketing from Air Moto, emphasizing the importance of learning from other businesses' successful sales and follow-up processes.

Timestamps:

• [00:00:00] Introduction: Leo jokes about polos and the San Antonio event.
• [00:01:00] Budget Allocation: Discussing how to balance marketing, staffing, and equipment expenses.
• [00:03:00] Knowing Your Numbers: Vince explains the importance of tracking what works in your business.
• [00:07:00] Chasing Shiny Objects: How unclear goals lead gym owners to waste resources.
• [00:10:00] Making Strategic Investments: Vince's story about expanding a gym space and learning from it.
• [00:16:00] Non-Negotiables for Success: Planning your day, client acquisition, retention, and cash flow.
• [00:21:00] Raising Prices: The right way to implement price increases and communicate value to clients.
• [00:24:00] San Antonio Event: Details about the mastermind event on November 8th and 9th and the marketing sweepstakes giveaway.
• [00:26:00] Marketing Lessons from Air Moto: Vince shares a valuable marketing experience and how to learn from others' processes.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Don’t miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLY

Episode Breakdown:

• 00:00 – Introduction and Conference Announcement
• 02:10 – The Importance of Marketing Basics
• 05:33 – Direct Response Marketing Explained
• 08:23 – The Six Rules of Direct Response Marketing
  • 08:43 – Rule 1: Always Make an Offer
  • 12:26 – Rule 2: Create Urgency
  • 15:10 – Rule 3: Clear Instructions
  • 18:55 – Rule 4: Follow Up
  • 22:58 – Rule 5: Track and Measure
  • 27:24 – Rule 6: Results Matter
• 31:34 – Conclusion and Special Offer

Key Takeaways:

1. Always Make an Offer - Every marketing piece, from emails to social media posts, should include a clear offer. More offers = more revenue.
2. Create Urgency - Give your audience a reason to act NOW, whether through limited-time offers, challenges, or specific events.
3. Provide Clear Instructions - Confusion kills conversions. Lay out clear, step-by-step instructions on what your audience should do next.
4. Follow Up Consistently - Most gym owners are sitting on a goldmine of unconverted leads. Follow up with them to maximize your revenue.
5. Track and Measure - Know where your leads are coming from, and what marketing channels are generating the best return on investment.
6. Results Rule - The only metric that matters is money. Track your financial returns and double down on what's working.

Buy Vince's Big Book of Marketing Now: CLICK HERE

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Apply to Win 12 months of marketing valued at $35,597 and receive the "Fall into Fitness Playbook" FREE:

CLICK HERE

Here is what you'll get if you win!

1. Build you a NEW custom website from scratch
2. Run your ads on Facebook and Instagram for 12 months
3. Set up your automated follow-up system
4. Plan out your marketing calendar for the next 12 months
5. Provide expert marketing support and advice for 12 months

• Introduction:
  • Leo and Vince welcome listeners and tease the upcoming Brand Hypertrophy event in San Antonio, TX (Nov 8-9).
• Topic 1: Brand Hypertrophy:
  • What it means to grow a brand "organically" without costly traditional advertising.
  • Vince's critique of MBA-trained marketers and the importance of direct response marketing.
• Topic 2: Scaling Gyms:
  • Weighing the pros and cons of running one gym vs. scaling to multiple locations.
  • The importance of simplicity in business models for successful scaling.
• Topic 3: Client Acquisition and Retention:
  • Key metrics to track: leads, sales, and retention.
  • Why gym owners should focus on the trends rather than panicking over short-term fluctuations.
• Topic 4: Hiring Challenges:
  • The difficulty of finding quality staff and the evolving hiring landscape.
  • New strategies like using recruiters, referral programs, and university partnerships.
• Closing:
  • Link to apply for a free year of marketing from Kiss Marketing ($35K value).
  • Details on the November mastermind event in San Antonio. (COMING SOON)

Sweepstakes: Apply for a chance to win a free year of digital marketing (valued at $35,000) from Kiss Marketing—link in the show notes. CLICK HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Apply to Win 12 months of marketing valued at $35,597 and receive the "Fall into Fitness Playbook" FREE:

CLICK HERE

Here is what you'll get if you win!

1. Build you a NEW custom website from scratch
2. Run your ads on Facebook and Instagram for 12 months
3. Set up your automated follow-up system
4. Plan out your marketing calendar for the next 12 months
5. Provide expert marketing support and advice for 12 months

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!