In this episode, I team up with Google Ads expert Boris Beceric to uncover the cheat codes that will help you take control of your campaigns, even in the face of increasing automation and shrinking control. We dive deep into the strategies that big brands use to dominate, and reveal how you can apply these tactics to your own business, regardless of size. From cracking the code on Performance Max campaigns to making the most out of limited data, this episode is all about empowering you to play by your own rules and beat the system at its own game. If you’re ready to break free from the constraints of big tech and take your Google Ads game to the next level, this episode is your playbook.

Connect with Boris: https://www.linkedin.com/in/borisbeceric/

In this episode, I have an insightful conversation with Jonathan Baker, co-founder of Punctuation, where we dive deep into the art of transforming your agency into a valuable, sellable asset. Jonathan shares his experiences and strategies for achieving sustainable growth, from the early stages of scaling to navigating the complexities of M&A transactions. We discuss what it takes to position your agency for success in today’s competitive market, how to benchmark effectively, and the critical steps you need to take to ensure a smooth and profitable exit.

Connect with Jonathan: https://www.linkedin.com/in/jonathandavidbaker/

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Special Gift to all my listeners worth 60 EUR, download the app and register with the code LUKE and you'll receive a welcome bonus towards your first investments. It's the first time I promote a product on my podcast, but this is a special case and I'm a user & fan myself so I thought to spread the love for the app. Please note that this is not a financial advice and you need to make your own decisions to invest your money. Investing in the alternative assets is risky and you can lose all your money.
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In this episode of the Fixing the Game Podcast, I sit down with Dmitry, Co-founder and Head of Growth at Splint Invest. We met a year ago in June 2023 at our Growth Hacking Meetup in Zurich, where he was presenting his growth strategy. We hit it off immediately because Dmitry has a similar allergy to paid media and we were able to talk about organic ways to grow.

Dmitry brings over 13 years of experience in marketing and growth, having successfully scaled digital startups across various geographies.

We dive deep into the strategies that propelled Splint Invest's growth without relying on massive advertising budgets. Dmitry shares insights on leveraging content marketing, affiliate partnerships, and smart customer engagement tactics to outsmart bigger competitors. Discover how Splint Invest engages users in the world of personal finance and alternative investments, making topics like art, luxury goods, and collectibles accessible and exciting to private investors.

Dmitry also unpacks the importance of understanding your target audience, optimising user experience, and maintaining a steady growth trajectory.

This episode is filled with actionable insights, growth hacks, and practical tips on personal finance. Whether you're a marketer looking to scale your business or an investor interested in alternative assets, this episode has something for you.