In this episode, I team up with Google Ads expert Boris Beceric to uncover the cheat codes that will help you take control of your campaigns, even in the face of increasing automation and shrinking control. We dive deep into the strategies that big brands use to dominate, and reveal how you can apply these tactics to your own business, regardless of size. From cracking the code on Performance Max campaigns to making the most out of limited data, this episode is all about empowering you to play by your own rules and beat the system at its own game. If you’re ready to break free from the constraints of big tech and take your Google Ads game to the next level, this episode is your playbook.

Connect with Boris: https://www.linkedin.com/in/borisbeceric/

In this episode, I have an insightful conversation with Jonathan Baker, co-founder of Punctuation, where we dive deep into the art of transforming your agency into a valuable, sellable asset. Jonathan shares his experiences and strategies for achieving sustainable growth, from the early stages of scaling to navigating the complexities of M&A transactions. We discuss what it takes to position your agency for success in today’s competitive market, how to benchmark effectively, and the critical steps you need to take to ensure a smooth and profitable exit.

Connect with Jonathan: https://www.linkedin.com/in/jonathandavidbaker/

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Special Gift to all my listeners worth 60 EUR, download the app and register with the code LUKE and you'll receive a welcome bonus towards your first investments. It's the first time I promote a product on my podcast, but this is a special case and I'm a user & fan myself so I thought to spread the love for the app. Please note that this is not a financial advice and you need to make your own decisions to invest your money. Investing in the alternative assets is risky and you can lose all your money.
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In this episode of the Fixing the Game Podcast, I sit down with Dmitry, Co-founder and Head of Growth at Splint Invest. We met a year ago in June 2023 at our Growth Hacking Meetup in Zurich, where he was presenting his growth strategy. We hit it off immediately because Dmitry has a similar allergy to paid media and we were able to talk about organic ways to grow.

Dmitry brings over 13 years of experience in marketing and growth, having successfully scaled digital startups across various geographies.

We dive deep into the strategies that propelled Splint Invest's growth without relying on massive advertising budgets. Dmitry shares insights on leveraging content marketing, affiliate partnerships, and smart customer engagement tactics to outsmart bigger competitors. Discover how Splint Invest engages users in the world of personal finance and alternative investments, making topics like art, luxury goods, and collectibles accessible and exciting to private investors.

Dmitry also unpacks the importance of understanding your target audience, optimising user experience, and maintaining a steady growth trajectory.

This episode is filled with actionable insights, growth hacks, and practical tips on personal finance. Whether you're a marketer looking to scale your business or an investor interested in alternative assets, this episode has something for you.

In this episode, I sit down with Noah King, a digital marketer and the mastermind behind Popsixle, to explore the secrets of paid media and data-driven advertising for Shopify stores. We dive into how Noah’s innovative approach to data collection and optimization is transforming smaller e-commerce campaigns, giving them the tools to compete with the big brands.

I was impressed with Noah's clarity and ability to obtain insights and apply them to build a better product.

From revealing Meta's algorithm secrets to discussing the future of AI and automation in advertising, this conversation is packed with actionable insights. We also touch on Noah’s strategies for personal branding and content creation, offering valuable tips for anyone looking to stand out in the crowded digital landscape. Whether you're a seasoned marketer or just starting out, this episode is a treasure trove of advice to help you grow your e-commerce business.

Connect with Noah: https://www.linkedin.com/in/digitalnoah/

Andy Crestodina, a renowned expert in SEO and content marketing, shares his wealth of knowledge and experience in this insightful episode. Andy has been at the forefront of digital marketing for years, and his systematic approach to SEO and content creation is nothing short of impressive.

We delve into the evolving role of marketing agencies and the impact of AI on SEO. Learn his detailed collaborative workflow for creating original content that lives forever and how small businesses can leverage AI to boost their enquiries.

Connect with Andy here: https://www.linkedin.com/in/andycrestodina/

This is a "must listen" for all agency owners and owners of professional service companies.

Karl Sakas is one of the most recognised and experienced agency coaches in the world, he worked with hundreds of companies and it was a pleasure to talk to get his insights. Karl has a ready made framework and answer to all challenging questions and his systematic approach is impressive.

We covered a lot of ground and I personally learned so much from this episode and I'm grateful to share it with all who are interested in growing their B2B service business. Although most of the lessons are universal for all types of companies! Enjoy!

Nico Leuenberger, the CEO at Podcastschmiede is considered the podcasting pioneer in Switzerland. We met when I was exploring the opportunity to create my own podcast and Nico gave me some very helpful advice.

In this episode, which we recorded at Podcastschmiede's studio we're diving into the transformative power of podcasts in audio & content marketing, exploring everything from the role of video to the ROI of podcasting.

Discover how podcasts can boost your brand, engage your audience, and integrate seamlessly with other marketing channels. Nico shares insider tips on selecting the right guests, maximising reach, and leveraging the latest trends and innovations in the podcasting world.

We're also discussing native ads in podcasts and the newly launched advertising platform for brands that want to win visibility on podcasts without creating their own content.

Don't miss this episode packed with actionable insights and game-changing strategies!

Connect with Nico: https://www.linkedin.com/in/nicolas-leuenberger/

I've known Sara Lattanzio for a few years now, she's managed to build her personal LinkedIn account to more than 37'000 followers. She's recently joined Stryber as their head of marketing and we're talking about her lessons in personal branding, building B2B brands and content creation. There are some real nuggets in this conversation for everyone who wants to improve their corporate or personal brand awareness. Sara is a practitioner so this episode is filled with useful and applicable techniques and strategies.