• Geronimo Unfiltered

  • 著者： TBC Studios
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Geronimo Unfiltered

著者： TBC Studios
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  • Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.
    Geronimo Unfiltered 2023
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あらすじ・解説

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.
Geronimo Unfiltered 2023
エピソード
  • 200 Sales in Two Months - How This Pilates Studio Doubled Their Revenue in 60 Days

    200 Sales in Two Months - How This Pilates Studio Doubled Their Revenue in 60 Days
    2025/04/08
    Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom? Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it. In this episode, we’re tackling the rise of Pilates, the pitfalls of cheap intros, and how clever studio owners are leveraging structure, systems and collaboration to thrive (without losing their sanity). Here’s what we’re covering: -The truth about Pilates: Just trending … or here to stay? -How studios are cashing in on #1 search demand without racing to the bottom -Why “cheap, shallow nets” attract the wrong crowd (and tank your revenue) -How to turn community vibes into real, long-term profits -The role of mentorship, and why it’s vital if you want to expand -Scaling up without chaos: Key systems, roles and delegation -The family factor: Finding real freedom to be with those who matter -Why “playing nice” with ClassPass can backfire—and how to negotiate differently -How to create membership offers that outperform class packs … and a whole lot more ⏳ [00:00] Welcome & Backstory: Why These Owners Nearly Gave Up ⏳ [07:00] 200 Sales in 60 Days: The Jaw-Dropping Turnaround ⏳ [14:00] Abandoning the “Cheap Intro” Mentality ⏳ [21:00] The 6k to 11k Weekly Leap ⏳ [28:00] Why Mentorship and Systems Matter ⏳ [35:00] Community vs. Chaos: Building an Unstoppable Culture ⏳ [42:00] Looking Ahead: Scaling Up, Paying Themselves and Beyond Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    52 分
  • Is Your Studio Ready for the Hyrox Boom? Here’s How to Cash In

    Is Your Studio Ready for the Hyrox Boom? Here’s How to Cash In
    2025/04/01
    Is Hyrox just a fad—or the biggest opportunity you’re about to miss? Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it. In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, memberships and collabs to ride the wave (without losing their identity). Here’s what we’re covering: -The truth about Hyrox: Fad or here to stay? -Why hybrid athletes are reshaping the way studios program, market and retain members -How yoga, Pilates and recovery studios can still tap into this trend without adding squat racks -The new definition of success: Strength, recovery and longevity—not just fat loss or performance -The ‘Harvard business model’ and how to use it to boost retention and revenue -How to turn the hybrid athlete into your highest-spending member -What to include in a hybrid membership—and the real reason it works … and a whole lot more Chapters: ⏳ [00:00] The “Hybrid Athlete” Craze—And Why It’s Blowing Up ⏳ [02:00] What Is Hyrox (And Why Should Studio Owners Care?) ⏳ [04:00] The Growth Stats You Can’t Ignore ⏳ [06:00] Is This Just for 25-Year-Olds? Why It’s More Inclusive Than You Think ⏳ [08:00] Hyrox vs. CrossFit—What’s the Difference? ⏳ [10:00] Retention Playbook: How to Keep Members Long-Term with Hybrid Goals ⏳ [12:00] Is It Just a Trend? Or a Whole New Way to Train? ⏳ [14:00] How Smart Studios Are Integrating Hyrox Training ⏳ [16:00] New Offers, Secondary Memberships & Rep Teams ⏳ [18:00] How Pilates, Yoga and Recovery Studios Can Get Involved (Without Changing Core Offerings) ⏳ [21:00] The ‘30% Innovation Budget’ Approach to Experimenting ⏳ [24:00] The Harvard Membership Model—And How It’s Being Done Now ⏳ [28:00] Strength for Longevity: Why Hybrid Isn’t Just for Athletes ⏳ [31:00] The 7 Fitness Tests Every 40-Year-Old Should Pass ⏳ [34:00] Longevity, Recovery, and the Rise of Performance-Based Wellness ⏳ [36:00] Final Word: Don’t Miss the Wave—Create Your Hybrid Offer Now Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    28 分
  • The 8 Metrics That Separate 6-Figure Studios from 7-Figure Ones

    The 8 Metrics That Separate 6-Figure Studios from 7-Figure Ones
    2025/03/25
    Most studio owners are working hard—but are they working on the right things? Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck. In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out. Here’s what we’re covering: -Exactly what ‘good’ looks like across the 8 essential benchmarks (and where most people are bleeding revenue) -Why leads, sales and rollovers are your fastest path to growth (and how to improve them this week) -What most studios get dead wrong when it comes to suspensions and churn -The ‘traffic light’ system we use with 7-figure clients to pinpoint growth killers -Why auto-rollovers and free trials are tanking your numbers (and what to do instead) -The exact ad copy and creative strategy our clients use to hit 40%+ conversions -Why sales isn’t about being ‘pushy’— and the real reason most owners never ask for the sale … and a whole lot more Chapters: ⏳ [00:00] Why You’re Probably Guessing If You’re Doing Well ⏳ [03:00] The Traffic Light Benchmark System (And Why It Works) ⏳ [05:00] Leads, Sales & Rollovers: The First Three KPIs to Fix ⏳ [07:45] The ‘Revenue Accelerator’ Most Studios Ignore ⏳ [10:00] The Hidden Tax That’s Killing Your Profit ⏳ [12:00] Churn: What It Actually Means (And What It Isn’t) ⏳ [14:30] Net Growth vs. Net Profit—And How to Get Both ⏳ [17:30] Surface-Level Work vs. Real Execution ⏳ [20:00] Why Paid and Organic Leads Are Not Separate Anymore ⏳ [23:00] Gut-Punching Copy That Actually Converts ⏳ [26:00] The Video Strategy Driving a Sale a Day ⏳ [31:00] The Ad Creative Mistakes You Can’t Afford to Make ⏳ [33:00] The Sales Call That Changes Everything ⏳ [36:00] Sales Scripts: Why You Need to Drill, Not Wing It ⏳ [40:00] Speed to Lead: How to Triple Your Pickups ⏳ [43:00] Rollovers: The KPI That Separates the Good from the Great ⏳ [46:00] Onboarding Done Right = Higher Lifetime Value ⏳ [49:00] Stuck and Working Long Hours? Here’s What to Do Instead ⏳ [51:00] How to Rank Yourself—and What to Fix First ⏳ [53:00] You Don’t Need Another Plan. You Just Need to Do the Thing. Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    44 分

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