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  • The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You

    The Only Thing Standing in the Way of You and a Multi-Million Dollar Studio IS You
    2024/09/10
    This episode is the shit you NEED to hear. If you know what you need to do but can’t get it done OR you feel yourself getting wrapped into the vortex of the economy is bad… you’re in the right place. Joining me on today’s episode is the powerhouse mindset coach for Geronimo – Ash. We’re diving into why most fitness studio owners fail, the three core skills every great business owner needs, and three actionable steps you can start today. Stay tuned until the very end to hear a hard truth that all business owners need to face if they want success. So if you've ever felt stuck, overwhelmed, or doubtful about the future of your fitness studio, this episode will provide both the wake-up call AND the roadmap you need to break through those barriers This episode is for you if: You’re done being average You’re ready to step up and succeed You can’t seem to follow through on your goals You’re frustrated with feeling stuck Let’s go. Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza
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    45 分
  • A Warning From Leading Equipment Supplier…“This is the Fit Out of the FUTURE”

    A Warning From Leading Equipment Supplier…“This is the Fit Out of the FUTURE”
    2024/09/03
    Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in the world, having just returned from a huge fitness equipment expo in LA. So what did he learn? We asked Sultan the following questions: Where is the industry headed? Are we moving away from fitness studios in their traditional form? What kind of equipment are people looking for and how do we cater for it? What were the biggest fitness trends coming out of LA? If Sultan had a budget of $100k to open a studio today, how would he spend the money? What Sultan WOULDN’T do and a warning to all owners… … and a whole lot more Find out more about Sultan and his work over at www.compoundfitness.com.au and over on IG @compoundfitnessau Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza
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    36 分
  • What I Would Do If I Opened a Gym/ Fitness Studio Today

    What I Would Do If I Opened a Gym/ Fitness Studio Today
    2024/08/27
    Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage. During a particularly tough time with my business, I asked my accountant this question. “Do I push harder or do I start driving Uber to supplement my income?” His response? “If you have enough time to drive an Uber, you have time to focus on your business.” Our studio then went on to become the largest and fastest growing studio in Sydney, in addition to winning multiple Division Champion awards we were also voted Sydney’s #3 best place to workout, and #1 Gym by The Urban List. So in today’s episode, I’m talking about the FIVE most important steps that I would take if I were to open a studio again today. These are actional tips, even for network studios. I’ll also be diving into a unique concept that we’ve been exploring - one that is the complete OPPOSITE of a traditional gym… You’ll hear: The ONE thing that will GUARANTEE your profits—and without it, you could fail The phenomenon happening on Google that is changing the GAME for all marketing strategies Why a fancy fit-out could mean a slow death for your business The team I’d be hiring from day one How to become a WORLDWIDE fitness brand, not just a local gym The steps I would take to ensure I was profitable on OPENING day … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza
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    30 分
  • Struggling to Find Trainers? Fix Your Hiring Funnel By Doing THIS. Ft Chris Lawrence

    Struggling to Find Trainers? Fix Your Hiring Funnel By Doing THIS. Ft Chris Lawrence
    2024/08/20
    Can’t find any experienced trainers out there? You’re not alone. Joining me on today’s show is Chris Lawrence, a former NRL player who made it against all odds when he dislocated his hip, had 13 bones in his face shattered during practice AND still went on to play 250 games for the West Tigers. Since then, Chris has gone on to design an education program for professional athletes to provide freedom for athletes after their sporting careers. As a result, Chris speaks to thousands of gyms, and what he has found might not surprise you…when it comes to hiring trainers - there is a ‘Missing Middle’. So if there aren’t any trainers out there, who are you meant to hire? Let’s find out. You’ll hear: The unique strategy that could help you secure your next best hire Why Doza got into a fight with Seek about his controversial job ad Why Doza hired an Operations Manager from Mcdonald's instead of a fully qualified personal trainer The injury that nearly ended Chris’s footy career and changed his mindset … and a whole lot more Check out Chris over on IG @chrislawrence04 If you want to learn more about One Training, head over to @onetraining and claim a free gift pack from Vitadrop over at http://www.vitadrop.com.au/onetraining. Prefer watching to listening? Check out the video version of the podcast here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza
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    41 分
  • EVERYTHING You Need to Know About Your Gym or Fitness Studio’s Finances in 35 Minutes

    EVERYTHING You Need to Know About Your Gym or Fitness Studio’s Finances in 35 Minutes
    2024/08/13
    Most studio owners are more familiar with their love language than their financial metrics. But did you know that everything you want in business and in life is on the other side of a couple of reports? Today I brought our CFO, Danny Chiha on the show to break down everything you need to know about reporting - it’s entry-level but do this and the game WILL change for you. You’ll hear: 2:11 - The biggest misconception ALL new business owners have about their money 05:26 - The three things you need to focus on to make more money and get the lifestyle you’re dreaming of 10:54 - What is a healthy profit percentage? 12:52 - Why cancelling your subscription isn’t going to do ANYTHING to your savings account 16:31 - The stats you should be looking at to become a RICH studio 17:31 - Which reports should you be checking in Xero? 19:35 - Should I include my wages as part of labour? 20:32 - The mistakes in your books that will make it VERY hard to sell when the time comes 21:59 - Is it better to pay yourself a wage or take profits? 22:26 - Should I be putting up my membership fees in keeping with inflation? 26:10 - is there a way to calculate your BAS ahead of time? 31:10 - What we’ve done at Geronimo to get our numbers financially healthy … and a whole lot more! WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3-Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza
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    41 分
  • How to Reach the NEXT LEVEL of Your Business if Money is No Longer a Problem

    How to Reach the NEXT LEVEL of Your Business if Money is No Longer a Problem
    2024/08/06
    The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST. These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilities they shouldn’t be doing, to get their numbers in the green. So how do you push through to the NEXT LEVEL and gain LEVERAGE? There are three things that will get you there: a Team Identity, Team Design, and Accountability Chart. Listen to this episode to find out: Why you won’t get yourself out of the business with the team structure you have right now The exact formula to get a team of A Players The ONE change you can make to your organisation chart that will ensure your KPI’s are met without fail The mental shift in our team that took us from a team of casuals running out the door after their shift to a COHESIVE and aligned group (even with 19-year-olds) … and a whole lot more Prefer watching over listening? Watch the video version here. The diagram of the Golden Pyramid is here. Check out Soph’s job description here. WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza
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    32 分
  • The Future of CrossFit: Southend CrossFit’s Strategies for a 3% Churn Rate & How to ADAPT to the Changing Market

    The Future of CrossFit: Southend CrossFit’s Strategies for a 3% Churn Rate & How to ADAPT to the Changing Market
    2024/07/30
    The CrossFit industry is changing. People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them? So what happens to an industry that was built on a steel will and peak physical strength? Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months with net 50 members. Jack and Jacob run an incredible CrossFit studio that CONTINUES to evolve and adapt to meet the market's needs. So what are their secrets? Let’s find out. You’ll hear: Insights into how Jack & Jacob keep their studio relevant AND profitable The audience that Jack & Jacob are now tapping into and REAPING the rewards because of it Should CrossFit follow the Hyrox path? How to gain a TRUE competitive advantage The BIGGEST mistakes they’ve made in the 8 years of owning a studio Their most important advice for studios that are struggling … and a whole lot more Want to hear more from the CrossFit boys? Have a listen to their poddy Southend Podcast here. Give them some love over on IG @southendcrossfit or head over to their website www.southendcrossfit.com.au WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza
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    44 分
  • The Secret Tactics We Use to Grow Million Dollar Studios in 2024

    The Secret Tactics We Use to Grow Million Dollar Studios in 2024
    2024/07/23
    I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds out You NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this). Make sure you stay tuned til the end to hear my secret bit of advice (usually we charge for this…) and the steps you can take if you’re a studio that needs to get unstuck ASAP OR if you’re a studio that is ready to put your foot on the accelerator. You’ll hear: How to capitalise on a downturned market (BIG tip revealed here🤫) Why your ads STILL aren’t working… How to be like Mike and Paul and hit 70% conversion rates on PAID leads for a PAID trial … and a whole lot more Prefer watching to listening? Check out the video version of the podcast here. Queue up these episodes next: ➡️THIS is What’s Stopping You From Being a High Performer with NLP Coach Kylie Ryan ➡️The REAL Reason You Can’t Bring Yourself to Call The Leads with Mindset Coach Kylie Ryan ➡️Triple Your Growth by Hiring THIS Staff Member ➡️How to Set Your Team Up to Win with NRL Coach Josh Hannay ➡️850 Members &2.3% Churn Rate: Tribe’s Owner Reveals His Game-Changing Strategies ➡️The Team Handbook: What It Is and WHY Your Studio Needs It WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here Find out more about working with Geronimo at thegeronimoacademy.com Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza
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    28 分