Welcome to a special roundtable episode of Get Real About Marketing where we're talking all things student accommodation where we're diving into the dynamic industry, exploring how it has evolved over the past 15 years and what’s next on the horizon!

I'm joined by an impressive line up: Sarah Canning, Deenie Lee, and Dan Smith from the Housed Podcast, Jennie Shaw of Unite Student's Accommodation Matters plus special guests Richard Stott from Kexgill Group and University Quarter, and Rebecca O'Hare from the University of Leeds (and previously co-host of the Free Food, Free Drink podcast).

Over the next hour we're breaking down the transformation of student accommodation, celebrating the wins, and tackling the challenges that still lie ahead.

So tune in for a lively discussion filled with expert opinions, real-world experiences, and innovative ideas on making student living affordable, inclusive and memorable. Whether you work in PBSA or just curious about the evolution of student housing, this episode is packed with modern takes and forward-thinking solutions.

To get in touch with the REAL team, email us at hello@thisisreal.agency

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Let's face it, the caption you painstakingly crafted for an hour, balancing wit with wisdom, might not be as appreciated by others as you hope...

Do people even pay attention to captions these days? Listen to this episode as we explore how businesses are (and can) successfully navigate TikTok regardless of business account restrictions.

Listen in as Em and Laura chat about TikTok's vast potential, and reveal what a huge percentage of users use the platform for - and how business accounts can leverage this information!

Over the next 30 minutes, we'll guide you through leveraging trends effectively as a business account, making the most of TikTok’s unique algorithm to enhance your reach and engagement. Plus, we’ll share tips on producing candid content that trends, resonates, and leaves a lasting impression.

Whether you're looking to elevate your brand’s presence on TikTok or just curious about the platform’s dynamics, this episode is packed with actionable advice and essential insights.

Check out a few business accounts that are killing it!

• Knight Frank TikTok:
• Gymshark TikTok:
• Ryanair TikTok:
• M & S Food TikTok:
• Duolingo TikTok:

To get in touch with the REAL team, email us at hello@thisisreal.agency

Want to keep up to date with all things REAL? Follow us here:

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Join Laura and Em in this episode as they demystify the concept of mystery shopping, a critical tool for managing brand reputation and understanding user experiences.

Discover why mystery shopping is the role of marketing teams including to asses customer service, staff performance, and product knowledge to name just a few!

Hear about the key components of a successful mystery shopping program, including clear objectives and detailed customer profiles, and how specific feedback can lead to actionable improvements like enhanced consistent communication across platforms.

Hear about common challenges (and how to avoid them!), such as ensuring customer relevance, response contact management and managing scenarios.

Tune in to gain insights on integrating mystery shopping into your marketing strategy to enhance customer expectation vs customer experience!

To get in touch with the REAL team, email us at hello@thisisreal.agency

Want to keep up to date with all things REAL? Follow us here:

REAL Agency Instagram
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REAL Agency X