Let's face it, the caption you painstakingly crafted for an hour, balancing wit with wisdom, might not be as appreciated by others as you hope...

Do people even pay attention to captions these days? Listen to this episode as we explore how businesses are (and can) successfully navigate TikTok regardless of business account restrictions.

Listen in as Em and Laura chat about TikTok's vast potential, and reveal what a huge percentage of users use the platform for - and how business accounts can leverage this information!

Over the next 30 minutes, we'll guide you through leveraging trends effectively as a business account, making the most of TikTok’s unique algorithm to enhance your reach and engagement. Plus, we’ll share tips on producing candid content that trends, resonates, and leaves a lasting impression.

Whether you're looking to elevate your brand’s presence on TikTok or just curious about the platform’s dynamics, this episode is packed with actionable advice and essential insights.

Check out a few business accounts that are killing it!

• Knight Frank TikTok:
• Gymshark TikTok:
• Ryanair TikTok:
• M & S Food TikTok:
• Duolingo TikTok:

To get in touch with the REAL team, email us at hello@thisisreal.agency

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