Join Kira and Mary as they dive into the branding powerhouse that is Taylor Swift! In this episode, Kira shares the unforgettable experience of taking her daughter to a Taylor Swift concert and how Swift’s branding brilliance transforms every show into a fan-inclusive spectacle. Mary, a branding enthusiast, breaks down what makes Swift's branding strategy so unique—and how her ability to connect with her audience has redefined brand loyalty in the music world. Whether you're a Swifty or not, there are lessons here on building a relatable brand and cultivating lifelong client loyalty. Tune in to learn how you can use some of these ideas to foster a deeper connection with your clients!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

In this week’s episode, Kira and Mary dive into the ins and outs of effective email marketing! From building your email list and segmenting it properly to crafting compelling campaigns, they share tips for boosting open rates and turning emails into business opportunities. They also explore the magic of AI in helping with email personalization, segmenting audiences, and creating better subject lines. Plus, hear some hilarious stories about bird attacks on cruises and the importance of balancing analog and digital in today’s marketing world. Don’t miss out—listen now!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.