• Episode 182 - Connections are Currency
    2024/09/05

    Ever wondered what "skibbity toilet" means? Or why high schoolers keep saying "Ohio"? Join us this week as Kira and Mary share a hilarious discussion about decoding the latest teen slang, all sparked by Kira's vibrant outfit for a photo session with younger theater kids. The conversation takes an unexpected yet touching turn when Kira recounts the charming story of adopting a new feline friend she found wandering in her neighborhood. It's a delightful mix of humor, generational quirks, and heartfelt moments that you won't want to miss.

    Discover the secrets behind the Tallahassee Curated Collective's success as we chat about how this collaborative Facebook group has become a hotspot for local vendors. Learn the ins and outs of establishing the group, from branding to hosting exclusive events, and find out how these efforts have brought the community together while keeping financial logistics smooth through a consulting LLC. This segment is packed with practical tips and insights on how to foster community engagement and successfully cross-promote local businesses.

    Get ready for a deep dive into effective networking and business collaboration strategies. We explore the importance of building meaningful relationships, organizing exclusive neighborhood events, and collecting vital contact information for targeted marketing. Hear about our experiences partnering with local businesses and the potential for community members to become portrait representatives. Wrapping up, we discuss the significance of equitable value exchanges in business relationships and share our exciting plans for a women's small business retreat in the Outer Banks. Tune in for a treasure trove of practical advice and engaging stories that underscore the power of community in business growth.

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    52 分
  • Episode 181 - Blog Boost
    2024/08/22

    In this episode of "Get Your Shoot Together," Kira Derryberry and Mary Fisk-Taylor geek out on all things digital marketing and productivity for photographers. They chat about using Chat GPT to give your WordPress blog a makeover, dive into SEO tricks, and share why backlinks are your new best friend for getting noticed online. Plus, they spill the tea on cool AI tools like SEMrush and how hiring a virtual assistant can save you tons of time. Whether you're looking to level up your website game or just curious about the latest in digital marketing, this episode is packed with tips to help you crush it in the photography biz. And don’t forget to check out their upcoming workshops to take your skills even further!

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    46 分
  • Episode 180 - Standing Out
    2024/08/15

    Ready to shake up your photography business? In this episode of Get Your Shoot Together, Kira and Mary explore creative ways to stand out from the crowd. From playful marketing promises (think “If we don’t knock your socks off, the socks are on us!”) to the power of video content and even the idea of launching a podcast, they’re brainstorming all the fun ways to engage clients. Plus, Mary is gearing up to revamp her business for 2025, and she’s sharing all the juicy details. If you’re looking for fresh ideas with a sprinkle of humor, this episode is a must-listen!

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    43 分
  • Episode 179 - New Approaches to Marketing
    2024/08/08

    In this episode of "Get Your Shoot Together," Kira and Mary dive into the challenges and triumphs of running a photography business in today's market. They discuss the shifting landscape of digital marketing, sharing insights on why direct mail might be making a comeback. The duo explores innovative ways to engage potential clients through LinkedIn and the power of creating exclusive community groups on social media. They also touch on the importance of rest and self-care amid a busy schedule, emphasizing how taking a step back can lead to better productivity. Tune in for practical tips and strategies to enhance your marketing efforts and streamline your business operations.

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    53 分
  • Episode 178 - Copyright Chaos
    2024/07/04


    In this episode of "Get Your Shoot Together," Kira Derryberry and Mary Fisk-Taylor chat about the summer heat, copyright drama in the Dave Matthews Band fan world, and why respecting trademarks is a must. They also share cool sales tips for photographers, covering everything from building client relationships to smart pricing and marketing. With a mix of laughs and practical advice, this episode is perfect for anyone looking to protect their creative work and boost their business. Tune in and enjoy the ride!

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    49 分
  • Episode 177 - Diving into Custom GPTs
    2024/06/13

    In this episode of "Get Your Shoot Together," Kira and Mary take you on a deep dive into the fascinating world of custom GPTs and how they can revolutionize your photography business. After some fun banter about pajamas, favorite dresses, and dealing with the summer heat, they switch gears to discuss the practical applications of AI in social media marketing and content creation.

    Kira shares her weekend adventure setting up a custom GPT to streamline her social media posts, while Mary offers insights from her recent digital marketing classes. They discuss the importance of personalizing AI-generated content to maintain authenticity and avoid getting flagged by search engines. The episode is packed with tips on organizing your digital assets, selecting the right tools for your needs, and maximizing the potential of AI without losing the human touch.

    Whether you’re a seasoned pro or just starting out, this episode is full of practical advice and tech talk that could save you hours of work. Plus, a special shoutout to RetouchUp for sponsoring this week’s episode and making post-production easier for photographers everywhere.

    Tune in for laughs, learning, and a look at the future of small business with AI!

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    43 分
  • Episode 176 - When is it OK to lose?
    2024/06/06

    Mary is back from Vegas and Kira is settling in after a whirlwind installation week for clients and things are busy as usual. So busy in fact, it's hard to fit everything in. This week, the girls discuss whether or not it's ok to lose a bid in the face of please current clients AND the many ins and outs of sportsball mascots. Tune in!

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    56 分
  • Episode 175 - The Senseless Census
    2024/05/30

    This week on "Get Your Shoot Together," Kira Derryberry and Mary Fisk Taylor get real about the rollercoaster of running a photography business. They dive deep into Kira’s headache with the 2023 Annual Integrated Economic Survey from the Census Bureau—a beast of a task demanding a super detailed inventory of business assets. They chat about the stress of ticking all those government boxes and how it’s a wake-up call for keeping tight records.

    The duo also spills details about their awesome cruise with Virgin Voyages. They're all praises for the cruise’s smart branding and top-notch customer service, drawing lessons on how to spruce up their own business vibes. They talk about how every little detail on the cruise was tailored to enhance the guest experience and how this kind of thoughtfulness can translate into the photography biz.

    Tune in for a candid blend of stories, struggles, and pro tips that’ll get you thinking about how to handle the bureaucratic side of business and make your brand shine just as brightly as Virgin’s. Whether you’re dealing with tedious forms or trying to level up your service game, this episode’s got some golden advice.

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    44 分