Join Kira and Mary as they dive into the branding powerhouse that is Taylor Swift! In this episode, Kira shares the unforgettable experience of taking her daughter to a Taylor Swift concert and how Swift’s branding brilliance transforms every show into a fan-inclusive spectacle. Mary, a branding enthusiast, breaks down what makes Swift's branding strategy so unique—and how her ability to connect with her audience has redefined brand loyalty in the music world. Whether you're a Swifty or not, there are lessons here on building a relatable brand and cultivating lifelong client loyalty. Tune in to learn how you can use some of these ideas to foster a deeper connection with your clients!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

In this week’s episode, Kira and Mary dive into the ins and outs of effective email marketing! From building your email list and segmenting it properly to crafting compelling campaigns, they share tips for boosting open rates and turning emails into business opportunities. They also explore the magic of AI in helping with email personalization, segmenting audiences, and creating better subject lines. Plus, hear some hilarious stories about bird attacks on cruises and the importance of balancing analog and digital in today’s marketing world. Don’t miss out—listen now!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

In this episode of "Get Your Shoot Together," Kira and Mary dive into how you can boost your photography business with a unique holiday offering—photo restorations! They share how RetouchUp makes it easy to transform old snapshots into beautiful heirlooms, perfect for gifting. Learn how to market this service to your clients and maximize profits while outsourcing the heavy lifting. Plus, they discuss how AI tools like ChatGPT can streamline your workflow without losing that personal touch. Tune in and get inspired to add this valuable service just in time for the holiday rush!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

Get ready for a deep dive into effective networking and business collaboration strategies. We explore the importance of building meaningful relationships, organizing exclusive neighborhood events, and collecting vital contact information for targeted marketing. Hear about our experiences partnering with local businesses and the potential for community members to become portrait representatives. Wrapping up, we discuss the significance of equitable value exchanges in business relationships and share our exciting plans for a women's small business retreat in the Outer Banks. Tune in for a treasure trove of practical advice and engaging stories that underscore the power of community in business growth.

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

In this episode of "Get Your Shoot Together," Kira Derryberry and Mary Fisk-Taylor geek out on all things digital marketing and productivity for photographers. They chat about using Chat GPT to give your WordPress blog a makeover, dive into SEO tricks, and share why backlinks are your new best friend for getting noticed online. Plus, they spill the tea on cool AI tools like SEMrush and how hiring a virtual assistant can save you tons of time. Whether you're looking to level up your website game or just curious about the latest in digital marketing, this episode is packed with tips to help you crush it in the photography biz. And don’t forget to check out their upcoming workshops to take your skills even further!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

Ready to shake up your photography business? In this episode of Get Your Shoot Together, Kira and Mary explore creative ways to stand out from the crowd. From playful marketing promises (think “If we don’t knock your socks off, the socks are on us!”) to the power of video content and even the idea of launching a podcast, they’re brainstorming all the fun ways to engage clients. Plus, Mary is gearing up to revamp her business for 2025, and she’s sharing all the juicy details. If you’re looking for fresh ideas with a sprinkle of humor, this episode is a must-listen!

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

In this episode of "Get Your Shoot Together," Kira and Mary dive into the challenges and triumphs of running a photography business in today's market. They discuss the shifting landscape of digital marketing, sharing insights on why direct mail might be making a comeback. The duo explores innovative ways to engage potential clients through LinkedIn and the power of creating exclusive community groups on social media. They also touch on the importance of rest and self-care amid a busy schedule, emphasizing how taking a step back can lead to better productivity. Tune in for practical tips and strategies to enhance your marketing efforts and streamline your business operations.

This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.