In this episode of Getting to the Bottom Line, Stephanie Smith sits down with Janine Hayden—owner of Hayden Digital Group and lead-qualification expert—to uncover exactly how smart funnels and interactive quizzes can turn cold prospects into paying customers. Janine shares her journey from self-taught coder to sales-enablement strategist, and explains why asking the right questions up front not only filters out unqualified leads but also educates potential clients and keeps everyone engaged.

Together, Stephanie and Janine dive into the “Core 4” framework for gathering high-quality leads: collecting the right data, optimizing existing lists, raising awareness of all your offerings, and eliminating mismatches. You’ll learn why even small tweaks—like adding micro “yeses” or using AI-powered text-based quizzes—can have a massive impact on your conversion rates, your time investment, and ultimately your bottom line. Whether you’re running a service-based business or managing a larger team, these actionable insights will help you make more strategic, data-driven decisions so you can generate more revenue without constantly chasing new traffic.

Get Janine's Lead Flow Fix: https://leadflowfix.com

Connect with Janine online through LinkedIn at linkedin.com/in/janinehayden or IG: @streamlinedcoach

We want to hear from you! Send us a message.

---

My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In this solo episode of Getting to the Bottom Line, Stephanie Smith tackles one of the most misunderstood topics in small business: cash flow. While most business owners obsess over profit or revenue, the real reason businesses fail is a lack of cash. Stephanie walks you through why cash—not profit—is the lifeblood of your business, how to track it, and what metrics actually matter when managing your money.

Using real-world examples (and a bathtub analogy you won’t forget), she breaks down the six drivers of cash flow: receivables, inventory, payables, asset purchases, debt, and equity. You'll learn how these levers impact the money moving in and out of your business—and why your P&L might be lying to you. This episode will give you the clarity and confidence to make smarter, cash-savvy decisions starting today.

Plus, Stephanie shares how you can book a free Cash Flow Strategy Session to uncover the hidden leaks in your business finances and take your growth to the next level.

Schedule your FREE Cash Flow Strategy Session today: https://tidycal.com/newlightfs/strategy

We want to hear from you! Send us a message.

---

My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

In this solo episode of Getting to the Bottom Line, Stephanie Smith breaks down a topic that every business owner needs to understand but few actually master: the difference between revenue, profit, and cash flow. If you’ve ever wondered why your sales look great on paper but your bank account still feels tight, this episode is for you.

Stephanie walks through how each financial metric plays a role in your business, why cash flow is king, and how a high-revenue company can still fail without it. She shares practical examples—including the hidden costs of doing business, the dangers of ignoring receivables, and how seasonal shifts impact your financial strategy. Plus, she introduces a free five-day email course to help you take control of your cash flow starting now.

Get the free 5 day email course to master your business cash flow: https://newlightfs.com/cashflow/

We want to hear from you! Send us a message.

---

My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit