Are you struggling to attract and retain top talent in your accounting firm? What if there was a way to create a workplace culture that people actually want to be part of?

Rob Brown interviews Sarah Hauge and Deepa Bhat from ASL, an accounting firm that's revolutionizing workplace culture in the industry. They discuss how ASL has become a great place to work, attracting and retaining top talent in a competitive market.

Deepa and Sarah share insights into ASL's innovative approaches, including their flexible work arrangements, comprehensive employee engagement strategies, and commitment to work-life balance. They delve into the firm's unique initiatives such as the ASL University, their mascot "Bumble," and their focus on mental health and wellness. The conversation also touches on the importance of diversity and inclusion, with ASL boasting impressive statistics on female leadership.

Key Takeaways:

✓ ASL offers flexible work arrangements, with 25% of their team fully remote and 24% remote in California.

✓ The firm implemented a "B team" (Building Employee Engagement team) and introduced a mascot named Bumble to boost employee morale.

✓ ASL provides extensive mental health support, including 100% employer-paid medical and dental insurance.

✓ The firm focuses on competence rather than diversity quotas when hiring, resulting in naturally diverse leadership.

✓ ASL emphasizes accountability at all levels, including partners, fostering a culture of responsibility.

Quotes:

"We have evolved with the times and we have adapted to what our employees want." - Deepa Bhat

"We hire for competence. We don't hire based on what boxes someone checks." - Deepa Bhat

SHOW DETAILS HERE

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