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  • Bringing Originality and Strategy to B2B SEO with Bill Gaule
    2024/10/16

    Today I welcome Bill Gaule to the show, the SEO director and co-founder of SERPSculpt, a B2B SEO and content marketing agency.


    In this talk, we'll discuss:


    - Different ways to create original content that ranks

    - How to blend copywriting with SEO

    - How to start with strategy at the beginning of an SEO engagement

    - Where SEO and AI might be heading in the next few years

    - Irish food vs Colombian food

    - Common mistakes B2B companies need to avoid with their SEO

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    43 分
  • Focusing on Strategy over Tactics with Usman Akram
    2024/09/25

    Episode 2!! We're rolling!


    Today I welcome Usman Akram onto the show, a digital strategist from Omniscient Digital. I've been following Usman for a while now on LinkedIn and this talk with him completely blew me away. He's a brilliant mind when it comes to marketing and strategy.


    In this talk, Usman covers:


    - Why it's important to focus on strategy over tactics

    - How audience research should guide your SEO and content strategy

    - Reddit's growth on the SERPs and how companies should adjust to this

    - Shifting our view on how we approach AI in general

    - How startups should approach SEO compared to more established companies


    This was a great talk overall and Usman dropped countless knowledge bombs throughout the episode.


    Hope you enjoy!

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    57 分
  • How Prioritize User Experience and Content Updates in your SEO Strategy with Jacob Statler
    2024/09/03

    Welcome to the first episode of my podcast! I'm excited to be finally rolling this thing out.

    In my first episode I talk with Jacob Statler of Stat Digital, an SEO-led content marketing agency.

    In this episode we'll talk about:

    • The benefits of prioritizing user experience in SEO
    • Why you should avoid relying too much on AI content
    • Using SMEs to create high quality content
    • How to go about revamping a blog
    • Bonus tip on using LinkedIn for lead generation

    Hope you enjoy!

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    1 時間 10 分