Welcome to HTC TechWave!

Amit Tyagi, CMO of HTC Global Services, is back with Part 2 of the TechWave Podcast: “Seeking Deeper Customer Connect – AI in Marketing.”

Building on Generative AI, multimodal content, NLP, and predictive analytics from Part 1, he now explores how AI is reshaping customer interactions—driving hyper-personalization, real-time decision-making, and behavioral nudges that subtly influence purchasing patterns and brand loyalty.

But with this transformation comes responsibility. Amit underscores the need to balance automation with human intuition, emphasizing that while AI streamlines processes, empathy, creativity, and ethical transparency remain irreplaceable.

And what about the myths? Will AI replace marketers? Is creativity at risk? He tackles these head-on, offering a clear-eyed take on AI’s real impact and what marketers must do to stay ahead.

If you’re in marketing, this isn’t just another AI discussion—it’s a must-listen.

Tune in now and rethink how you engage, connect, and grow.

Subscribe for more insights shaping the future of marketing!

Welcome to HTC TechWave, where we dive into the world of AI and its game-changing impact on marketing. AI is flipping the marketing world on its head, and businesses need to jump on board with purpose and strategy to keep up. The future of marketing? It’s all about building those personal, emotional connections that turn customers into loyal fans.

Here’s our episode where Amit Tyagi, CMO of HTC Global Services, takes us through how AI is changing the marketing game. He dives into Generative AI, multimodal content, NLP, and predictive analytics, revealing how they’re redefining creativity, customer engagement, and automation.

From AI-driven chatbots and voice assistants to emotion AI and campaign automation, Amit shares valuable insights on how businesses are leveraging cutting-edge technology to enhance customer experiences and drive results. But with AI’s limitless potential come real-world challenges—choosing the right tech, bridging skill gaps, balancing cost vs. ROI, and staying compliant are crucial, he concludes.

There’s a lot more packed into this episode—tune in, thrive, and let’s keep evolving! Stay curious about the endless AI possibilities. Until next time!

Adnan Saulat and Shammo Ghosh are back with Part 2 – unpacking more game-changing insights on the future of AI and its role in customer experience. In this episode, they dive into trust, ethics, and the balance between automation and human touch—key topics and use cases that are transforming industries like insurance and retail. How do we build trust in AI? What safeguards ensure it’s used ethically? What’s next for sci-fi-like, AI-driven customer touchpoints—sensory, gesture, and sensor-based interactions redefining engagement? From theory to real-world scenarios, this discussion covers it all!

Tune in now for an eye-opening look at how AI is shaping a more efficient, personalized world! Also, missed Part 1? Catch up: https://www.htcnxt.ai/pod/episode-03-ais-impact-on-customer-experience-part-1/