What sets a legacy brand apart from the rest? Great design and messaging? Or is there something deeper that makes it endure for decades and beyond?

Brand strategist Solveig Petch and marketing expert Rachel Allen join us at the Help Me Unlock studios to reveal how to create brands with lasting impact through their unique Triple Diamond approach.

With over 20 years of experience crafting brands that are “quietly rebellious,” Petchy joined forces with Rachel, a marketer who combines heart-led and data-driven insights. Together, they’re breaking traditional molds to build brands with real staying power.

From defining a values-centered strategy to creating human-first identities, Petchy and Rachel dive into the intentional process of building legacy brands.

Episode Highlights:

• Knowing when you are legacy-brand ready: What are the signs?
• Values-Centered Branding: Why authenticity is a strategic asset
• Balancing heart and data: How to use strategy and intuition to form a brand that resonates deeply
• Brand longevity: How to make sure your brand evolves with purpose and withstands changing trends

Whether you're ready to elevate your brand or just starting to consider its long-term impact, this episode will give you insight, direction, and the motivation to build something remarkable.

Ready to create a brand that leaves a lasting mark? Tune in!

Connect with Solveig and Rachel:

• Triple Diamond website
• Friends of Triple Diamond (notion page with info for their supporters)
• Triple Diamond brand conversations — Substack + podcast (coming soon!)
• Linkedin
• Instagram
• Solveig Petch’s website
• Rachel Allen’s website

P.S. The episode that made me log off and sign a $20,000 coaching contract with Natalie.

What makes a ‘high-ticket’ offer high-ticket? Should ever expert have a premium-priced, high-ticket offer? Is it as simple as creating a product ‘ladder’ from low price to high priced?

High-Ticket Sales Coach and Wealth Strategist Natalie Bullen spills all the beans on what it takes to design and sell high-ticket offers successfully.

Natalie Bullen is a Sales Coach, Wealth Strategist, and owner of Unapologetic Wealth. As a powerhouse coach and consultant, she positions her clients for wealth by accelerating their revenue with high ticket sales.

From debunking myths surrounding passive income to breaking down the nuances of premium buyer psychology, Natalie shares advice on navigating the complexities of building a profitable business model.

Episode Highlights:

• Is ‘High-Ticket’ for Everyone?
• The Myth of Passive Income
• Breaking the Cookie-Cutter ‘Ascension’ Model
• Embracing Authenticity in Business
• Aligning with Your Purpose

And so much more!

So, whether you're a seasoned entrepreneur or just starting, join us as Natalie unveils the blueprint for unlocking unapologetic wealth in your business.

Ready to shatter your previous revenue targets? Tune in and be inspired, empowered, and equipped with actionable insights to thrive in the world of high-ticket sales.

i2i (Invisible To In Demand) Masterclass Series Signup Page:
https://www.aditijn.com/i2i-series-signup

Connect with Natalie:

LinkedIn: https://www.linkedin.com/in/nataliebullen/

Website: http://www.unapologeticwealth.com/

How are you supposed to thrive and learn to embrace discomfort when your brain is literally designed to seek ways to do the opposite?

That’s exactly what Help Me Unlock guest, Neuroleadership Coach Ed Ley, and I dive into: What it takes to form good habits and shed the ones that don’t serve you.

Ed uses the neuroscience of transformation to help CEO’s and leaders to understand and work with their brains rather than against them. He delivered a Tedx Talk In Bristol and in Denmark on behavioural change, and brings his wealth of knowledge and experience to our conversation.

He brings this unique perspective on how our minds work into his content, his talks, and his very highly esteemed body of work. Ed is one of those people who creates tectonic shifts for his clients and his audiences.

Episode Highlights:

• What is Neuroleadership?
• Challenges in Neuroleadership.
• Bad Habits: easy to cultivate, hard to break.
• Future Self-Projection
• Behavioral Changes
• Creating Mental Space

And so much more!

If you’d like more of the gold that Ed shared today, he’s just launched his newsletter ‘CXO Secrets’

Enjoy the episode! This chat with Ed and every other episode on the Help Me Unlock podcast are designed to do one thing: Help you and me identify the bottlenecks holding us and our businesses back, dissolve those bottlenecks, and breakthrough to whatever that next level is. I’ll see you inside.

Connect with Ed:

Website: https://www.edley.net/

LinkedIn: https://www.linkedin.com/in/ed-ley?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app