What sets a legacy brand apart from the rest? Great design and messaging? Or is there something deeper that makes it endure for decades and beyond?

Brand strategist Solveig Petch and marketing expert Rachel Allen join us at the Help Me Unlock studios to reveal how to create brands with lasting impact through their unique Triple Diamond approach.

With over 20 years of experience crafting brands that are “quietly rebellious,” Petchy joined forces with Rachel, a marketer who combines heart-led and data-driven insights. Together, they’re breaking traditional molds to build brands with real staying power.

From defining a values-centered strategy to creating human-first identities, Petchy and Rachel dive into the intentional process of building legacy brands.

Episode Highlights:

• Knowing when you are legacy-brand ready: What are the signs?
• Values-Centered Branding: Why authenticity is a strategic asset
• Balancing heart and data: How to use strategy and intuition to form a brand that resonates deeply
• Brand longevity: How to make sure your brand evolves with purpose and withstands changing trends

Whether you're ready to elevate your brand or just starting to consider its long-term impact, this episode will give you insight, direction, and the motivation to build something remarkable.

Ready to create a brand that leaves a lasting mark? Tune in!

Connect with Solveig and Rachel:

• Triple Diamond website
• Friends of Triple Diamond (notion page with info for their supporters)
• Triple Diamond brand conversations — Substack + podcast (coming soon!)
• Linkedin
• Instagram
• Solveig Petch’s website
• Rachel Allen’s website

P.S. The episode that made me log off and sign a $20,000 coaching contract with Natalie.

What makes a ‘high-ticket’ offer high-ticket? Should ever expert have a premium-priced, high-ticket offer? Is it as simple as creating a product ‘ladder’ from low price to high priced?

High-Ticket Sales Coach and Wealth Strategist Natalie Bullen spills all the beans on what it takes to design and sell high-ticket offers successfully.

Natalie Bullen is a Sales Coach, Wealth Strategist, and owner of Unapologetic Wealth. As a powerhouse coach and consultant, she positions her clients for wealth by accelerating their revenue with high ticket sales.

From debunking myths surrounding passive income to breaking down the nuances of premium buyer psychology, Natalie shares advice on navigating the complexities of building a profitable business model.

Episode Highlights:

• Is ‘High-Ticket’ for Everyone?
• The Myth of Passive Income
• Breaking the Cookie-Cutter ‘Ascension’ Model
• Embracing Authenticity in Business
• Aligning with Your Purpose

And so much more!

So, whether you're a seasoned entrepreneur or just starting, join us as Natalie unveils the blueprint for unlocking unapologetic wealth in your business.

Ready to shatter your previous revenue targets? Tune in and be inspired, empowered, and equipped with actionable insights to thrive in the world of high-ticket sales.

i2i (Invisible To In Demand) Masterclass Series Signup Page:
https://www.aditijn.com/i2i-series-signup

Connect with Natalie:

LinkedIn: https://www.linkedin.com/in/nataliebullen/

Website: http://www.unapologeticwealth.com/

How are you supposed to thrive and learn to embrace discomfort when your brain is literally designed to seek ways to do the opposite?

That’s exactly what Help Me Unlock guest, Neuroleadership Coach Ed Ley, and I dive into: What it takes to form good habits and shed the ones that don’t serve you.

Ed uses the neuroscience of transformation to help CEO’s and leaders to understand and work with their brains rather than against them. He delivered a Tedx Talk In Bristol and in Denmark on behavioural change, and brings his wealth of knowledge and experience to our conversation.

He brings this unique perspective on how our minds work into his content, his talks, and his very highly esteemed body of work. Ed is one of those people who creates tectonic shifts for his clients and his audiences.

Episode Highlights:

• What is Neuroleadership?
• Challenges in Neuroleadership.
• Bad Habits: easy to cultivate, hard to break.
• Future Self-Projection
• Behavioral Changes
• Creating Mental Space

And so much more!

If you’d like more of the gold that Ed shared today, he’s just launched his newsletter ‘CXO Secrets’

Enjoy the episode! This chat with Ed and every other episode on the Help Me Unlock podcast are designed to do one thing: Help you and me identify the bottlenecks holding us and our businesses back, dissolve those bottlenecks, and breakthrough to whatever that next level is. I’ll see you inside.

Connect with Ed:

Website: https://www.edley.net/

LinkedIn: https://www.linkedin.com/in/ed-ley?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Since the beginning of time, humans have rallied around the storyteller. And it’s no different today. We’re just wired that way - stories draw us in, move us, influence our thoughts, ideas, and actions, inspire us.

And that’s exactly what my guest on this episode, Francisco Mahfuz, and I dive into: Unlocking the power of storytelling to take your influence, income and impact to the next level.

Francisco is a sought-after keynote speaker, renowned author of "Bare: A Guide to Brutally Honest Public Speaking," and a storytelling coach trusted by global organizations like PepsiCo, HP, and the United Nations to inspire effective communication through intentional storytelling.

From discussing why some people prefer longer colonoscopies to unraveling the essence of brutally honest public speaking, we’ve literally gone everywhere with this conversation.

Episode Highlights:

• How to craft a compelling story
• The concept of ‘Relatable Pain and Credible Power’
• The storytelling secrets that have helped Francisco turn it into a communication power tool
• The most challenging audience in the world
• Delivering a great story

And so much more!

Intrigued? Jam on those pods and get into the episode!

And if you want more, you can join Francisco’s newsletter, Story Club. The first rule of story club is: You do not talk about story club. So you’re just going to have to get in to find out what it’s all about ;)

Connect with Francisco:

Story Club Newsletter: https://storyclub.beehiiv.com/subscribe

LinkedIn: https://www.linkedin.com/in/fmahfuz/

Website: https://www.franciscomahfuz.com

Imagine being held hostage in a military basement for five years. Writing letters to your family on scraps of paper that get smuggled with the rubbish.

Nope, not a movie.

This was my guest, Jose Pereira’s nightmarish reality between 2018 and 2022.

Jose was one of the group called the ‘CITGO 6’ - a group of corporate executives who the Venezuelan government wrongfully imprisoned.

After he returned home, Jose found purpose in an unexpected way: He decided to become a resilience coach to leaders, helping them steer their companies through adversity. His program, "LIFE PILLS FOR A SURVIVAL GUIDE (LPSG)," combines career experiences and strategic planning to help others conquer seemingly insurmountable situations.

The conversation delves into Jose's experience facing adversity as part of the CITGO 6, the role of leadership in critical situations, and the emergence of leaders amidst challenges. Jose shares insights on team-building, creating bonds to navigate challenges together, and the transformative power of communication and connection in overcoming adversity.

Connect with Jose:

LinkedIn: linkedin.com/in/jose-angel-pereira

Website: https://joseconnect.com/

Blog: https://fromheroetovillian-thetruestoryofthecitgo6.com/

Join us as we discuss writing, creativity, and publishing with our guest, Jennifer. In this episode, we discussed the challenges and triumphs of the authorial journey, spoke about procrastination, book crafting, and the intricacies of book publishing.

Jennifer shared her personal journey of yearning to write a book for ages but struggling to find the motivation and time. We explored the concept of procrastination and discover that it's just one piece of the puzzle when it comes to writing a book. Crafting a book is an ambitious endeavor, and she stresses on the importance of meticulous planning and a well-defined purpose.

Exploring whether book writing is a universal calling, Jennifer celebrated the idea that everyone harbors a library of stories within, emphasizing that not all stories need to be expressed in the form of a book.

But the journey doesn't end with writing; publishing is a whole different labyrinth. Traditional or self-publishing? Locke lays out the differences and shares essential insights for authors seeking traditional publishing deals. She mentions the concept of hybrid publishing, offering a balanced approach for authors to maintain creative control while receiving valuable support.

She also introduced her innovative resource, "Book in Six," designed to empower busy individuals to bring their book ideas to life in just six months.

Whether you're wrestling with procrastination, crafting a book, considering the right publishing route, or pondering the perfect book title, this episode offers a lot of insights and inspiration to fuel your book-writing journey.

Want to connect with Jennifer? Here are her details:

Get Book in Six: https://bookinsix.jenniferlockewrites.com/

Jennifer’s website: https://jenniferlockewrites.com/

How many times a day do you use your voice? And how long do you spend training it?

In this episode of the "Help Me Unlock" podcast, host Aditi chats with Kim A. Page, a vocal coach, communications expert, and acclaimed facilitator. This edition delves into Kim's method, "The Right Kind of Loud," aimed at enhancing personal impact through communication - virtual and in-person.

Kim's insights into the art of impactful speaking, her life-long immersion in the arts and her global upbringing shape her unique coaching style.

The podcast discusses a range of topics, from how to manage an audience to the concept of 'audience suffering' and ways to alleviate it. Along with sharing her learning process, Kim also offers a peek into her Right Kind of Loud toolbox for empowering speakers to new heights.

She emphasizes the importance of the voice as an embodied tool and the power of storytelling in business, speaking online and its intricacies, discovering where to speak ‘from’ so you can land your message most effectively and more.

Connect with Kim:

LinkedIn: https://www.linkedin.com/in/kim-a-page/
Twitter: https://twitter.com/kimapagedxb
Instagram: https://www.instagram.com/kim_a_page/
Website: www.rightkindofloud.com

In Ep. 6 of the Help Me Unlock podcast, Aditi chats with Duncan Milne, the founder and managing director of Grey Coffee, a brand and interior design agency.

Together, they explore the intricacies of brand strategy and discuss various aspects of creating an engaging and seamless brand experience for customers. They address the challenges businesses face while building a brand, including maintaining consistency across digital and physical spaces in a fast-evolving hybrid world.

Drawing from their firsthand experiences and challenges faced in their profession, Aditi and Duncan delve into the significance of connecting brand stories across all touchpoints in a way that resonates with customers.

They also touch upon the crossover between physical and digital realms in brands, and emphasize that a seamless experience, rather than mere consistency, must be the end goal for businesses. They conclude by highlighting that the brand experience should be a reflection of a business's values and ethos.

If you’re building a brand, physical, digital, or hybrid, and created experiences for your customers within your brand universe, then this episode is a must-listen.

Episode Highlights:

1. Definition of a Seamless Brand Experience

2. Impact of Brand Experiences

3. Humanizing the Brand

4. Challenges in Creating a Seamless Experience

5. Integrating Digital and Physical Spaces

6. Consistency and Cohesion

7. Building Local Awareness

8. The Impact on Business Growth

9. Creating a Positive Working Environment

10. Authenticity and Values


Connect with Duncan:

LinkedIn: https://www.linkedin.com/in/d-milne/

Follow Grey Coffee, Duncan’s Brand-Meets-Interiors Agency:

Instagram: https://www.instagram.com/greycoffee_uk/

Website: https://greycoffee.co.uk/

Pinterest: https://www.pinterest.co.uk/greycoffee_uk/