• Herman Verhofstadt: Passion as the vital ingredient for brand success

  • 2023/06/29
  • 再生時間： 36 分
  • ポッドキャスト

Herman Verhofstadt: Passion as the vital ingredient for brand success

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  • Herman Verhofstadt was recruited by global cleaning giant, Libman, to head up Australian iconic but faltering cleaning brand, Sabco. Over the ensuing decade, Herman took the brand from a distant third in market to being the industry leader, falling in love with both Australia and Sabco along the way. In this episode of Masterclass, Herman talks about how passion and persistence are the qualities he values over all others. It’s an unmissable episode for any aspiring CMO.

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

Herman Verhofstadt was recruited by global cleaning giant, Libman, to head up Australian iconic but faltering cleaning brand, Sabco. Over the ensuing decade, Herman took the brand from a distant third in market to being the industry leader, falling in love with both Australia and Sabco along the way. In this episode of Masterclass, Herman talks about how passion and persistence are the qualities he values over all others. It’s an unmissable episode for any aspiring CMO.

Hosted on Acast. See acast.com/privacy for more information.
続きを読む 一部表示

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