• How AdTech supports the growth of free streaming services, with Justin Gupta from Google.

  • 2024/09/04
  • 再生時間： 54 分
  • ポッドキャスト

How AdTech supports the growth of free streaming services, with Justin Gupta from Google.

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  • サマリー

  • In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.


    We cover a lot of ground including:


    • The evolution of ad serving, in a streaming age.
    • What DAI or SSAI means in CTV.
    • The rise of dynamic ad creatives.
    • Addressable linear, and how this works.
    • What a good streaming ad break should look like, for viewers & advertisers.
    • The convergence of retail media & CTV.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.


We cover a lot of ground including:


  • The evolution of ad serving, in a streaming age.
  • What DAI or SSAI means in CTV.
  • The rise of dynamic ad creatives.
  • Addressable linear, and how this works.
  • What a good streaming ad break should look like, for viewers & advertisers.
  • The convergence of retail media & CTV.
  • And much more...

Hosted on Acast. See acast.com/privacy for more information.
マーケティング アート 経済学
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