• The CTV Podcast

  • 著者： Paul Gubbins
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The CTV Podcast

著者： Paul Gubbins
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  • A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

    Hosted on Acast. See acast.com/privacy for more information.
    Paul Gubbins
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あらすじ・解説

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.
Paul Gubbins
マーケティング アート 経済学
続きを読む 一部表示
エピソード
  • The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

    The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.
    2024/10/28

    In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu.


    We cover a lot of ground including:


    • How advertising agencies are approaching CTV.
    • The evolution of TV planning & buying.
    • How to combine the best of traditional linear, with digital streaming.
    • How ACR data might be used to improve audience measurement, at scale.
    • The rise of FAST & AVOD in Europe.
    • Why DR ad budgets will continue to transition to CTV.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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    50 分
  • Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

    Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.
    2024/10/16

    In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS.


    We cover a lot of ground including:


    • The role of operating systems in CTV advertising today.
    • The importance of TV OEM interoperability, for an OS.
    • The convergence of retail media & CTV.
    • How ACR data might be used to improve audience measurement, at scale.
    • The rise of FAST & AVOD in Europe.
    • Why more DR ad budgets will flow into CTV.
    • And much more...



    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    50 分
  • Why are agencies still asking for a managed service in CTV? DJ Agahi from Sabio explains.

    Why are agencies still asking for a managed service in CTV? DJ Agahi from Sabio explains.
    2024/10/08

    In episode 10 of The CTV Podcast, I am joined by DJ Agahi, Managing Director, EMEA at Sabio Holdings Inc.


    We cover a lot of ground including:


    • How independent ad agencies are now planning & buying CTV ads.
    • Why many are still asking for a managed service.
    • The future of CTV audience curation.
    • The convergence of retail media & CTV.
    • The rise of FAST & AVOD in Europe.
    • Why more DR ad budgets will flow into CTV.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
    続きを読む 一部表示
    39 分

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