While I love when financial advisors read marketing books to level up their skills…

Most of the advice isn’t just downright wrong for the financial industry, but it can have the opposite intended effect!

That means reading books like “The E-Myth,” “Who Not How,” “$100M Offers,” and “Building A Story Brand” can actually hurt your marketing, strangle your business, and breed resentment in your clients?

How?

I explain how this happens in today’s episode.

Listen now.

Show highlights include:

• Why reading books like “The E-Myth” & “Who Not How” can set your wealth back by years in your financial advice business (2:32)
• How Gary Vee, Russell Brunson, and Grant Cordone will sabotage your financial advice business if you let them (4:38)
• This is the single most lethal “marketing” strategy parroted by gurus that will instantly tank your bottom line (6:38)
• The psychological “Effort Heuristic” secret that explains why taking longer to reach your client’s goals makes them value you more (11:09)

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