• How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains.

  • 2024/09/26
  • 再生時間： 56 分
  • ポッドキャスト

How are advertising agencies planning & buying CTV? Samuel Olive from Wavemaker explains.

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  • サマリー

  • In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.


    We cover a lot of ground including:


    • How ad agencies are now planning & buying CTV ads.
    • What advertisers are asking about CTV.
    • What agencies need, to spend more on AVOD and FAST.
    • The future of CTV audience measurement.
    • The convergence of retail media & CTV.
    • The positive role of programmatic technology, in CTV ad buying.
    • And much more...



    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 9 of The CTV Podcast, I am joined by Samuel Olive, Head of Video, at Wavemaker UK.


We cover a lot of ground including:


  • How ad agencies are now planning & buying CTV ads.
  • What advertisers are asking about CTV.
  • What agencies need, to spend more on AVOD and FAST.
  • The future of CTV audience measurement.
  • The convergence of retail media & CTV.
  • The positive role of programmatic technology, in CTV ad buying.
  • And much more...



Hosted on Acast. See acast.com/privacy for more information.
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