In my podcast interview with Jason Vana, an expert in LinkedIn and brand strategy, he dives into the importance of defining and implementing an effective brand strategy. We have a lively discussion about brands within the health and fitness industry, specifically the concept of brand differentiation through examples like Planet Fitness. He also tells the crucial steps health and fitness brands need to cultivate for a consistent brand experience across all touchpoints.

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Connect with Jason:

https://www.linkedin.com/in/jasonvana/

Visit his website: https://shft.agency/

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Find me on all my socials: https://linktr.ee/lindamelone

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Time stamps:

Introduction of Jason Vana (00:00:00)

Podcast Overview (00:01:21)

Defining Brand Strategy (00:02:47)

Value Proposition vs. Brand Strategy (00:04:45)

Case Study Example (00:06:07)

Unique Value in Branding (00:08:26)

Impact of Brand Strategy (00:10:28)

Resistance to Brand Strategy (00:11:58)

Unique Brand Positioning (00:12:51)

Consequences of Weak Brand Strategy (00:14:40)

Illustrating Brand Differentiation (00:15:53)

Finding Unique Selling Points (00:18:09)

Planet Fitness Brand Strategy (00:20:09)

Client Preferences and Revenue (00:24:26)

Identifying Ideal Customers (00:28:37)

What Matters to Customers (00:31:05)

Competitive Differentiation (00:33:02)

Owning Your Brand Strategy (00:39:12)