In this episode of the I Hate This Industry podcast, hosts Steven Almeida and Darryl Reese Jr. discuss their experiences in the filmmaking process, particularly focusing on pre-production. They reflect on the challenges and excitement of preparing for a short film, the importance of community engagement in politics, and the realities of crowdfunding. The conversation emphasizes the need for local involvement and the significance of building a creative universe through storytelling. In this conversation, the hosts delve into the intricate process of filmmaking and music creation, emphasizing the years of effort and collaboration involved. They discuss the significance of storytelling, world-building, and the intertwining of music and film, particularly through the lens of the Black Gold EP. The conversation also touches on the challenges faced by independent artists in today's media landscape, the importance of community and culture, the evolving nature of stardom in the digital age, and the introduction of the PEX Method as a new approach to artist branding and promotion, and the evolving landscape of music distribution. They emphasize the importance of live performances and building a sustainable artist brand while reflecting on recent music releases and their impact on the industry.

Follow the pod: https://www.goldprintent.com/ihtipodcast Tune into the “I Hate This Industry Podcast” with hosts Darrell Reese JR. & Steven Almeida for game-changing insights! #IHateThisIndustryPodcast

Follow Darrell Reese JR.

Instagram.com/Darrellreesejr

Twitter.com/Darrellressejr

Follow Steven Almeida

instagram.com/___therealworld

Twitter.com/___therealworld

In this episode, hosts Darrell Reese Jr. and Steven Almeida dive into a wide range of topics, starting with the recent shooting incident involving former President Trump and the political ramifications surrounding President Biden's decline. They then turn their attention to the controversy involving media personality Elliot Wilson and the broader impact of such figures on the industry. The conversation shifts gears to explore the music industry, focusing on innovative marketing strategies like Nipsey Hussle's "Proud to Pay" method. The hosts discuss the concept of offering equity to fans, the integration of technology into the music experience, and the transformative potential of AI in content creation, marketing, and beyond. They emphasize the importance of staying current with technological advancements, adapting to new business models, and the challenges and opportunities AI presents in both the music and film industries. The episode also highlights the importance of seeking knowledge and demanding excellence in the music industry. Darrell and Steven stress the need for artists to develop clear marketing strategies and create immersive experiences around their music. Adding a fun twist, the hosts introduce a segment called the "Hip Hop Album Draft," where they each pick their top five hip-hop albums based on impact, lyrics, production, and influence, sharing the stories behind their choices and even touching on their honorable mentions. As they wrap up, the hosts discuss Eminem's latest album and the importance of staying informed about emerging technologies in entertainment. They share industry tips on leveraging technology and adapting to evolving business models. The episode concludes with reflections on their book, the pursuit of knowledge, and the significance of authenticity in the ever-changing landscape of the industry.

Follow the pod: https://www.goldprintent.com/ihtipodcast Tune into the “I Hate This Industry Podcast” with hosts Darrell Reese JR. & Steven Almeida for game-changing insights! #IHateThisIndustryPodcast

Follow Darrell Reese JR.

Instagram.com/Darrellreesejr

Twitter.com/Darrellressejr

Follow Steven Almeida

instagram.com/___therealworld

Twitter.com/___therealworld

In this conversation, Steven and Darrell discuss the recent events surrounding rapper Julio Foolio and the controversial interview conducted by Adam 22 with Blockstar V, a person involved in the murder of rapper Pop Smoke. They explore the marketing tactics used to generate buzz and controversy, as well as the ethical implications of promoting violence in the hip-hop industry. The conversation highlights the need for better messaging and positive role models in the community. The conversation explores the importance of storytelling in various forms of art, particularly in music videos and filmmaking. The speakers discuss the impact of good storytelling on captivating an audience and creating a cohesive and engaging narrative. They emphasize the need for character development, identifying problems and solutions, and creating an arc in storytelling. They also touch on the challenges of capturing and maintaining audience attention in the current era of short attention spans. The conversation concludes with a discussion on the significance of captivating viewers from the beginning and rearranging storytelling elements to create a captivating experience.

In this conversation, Darrell Reese Jr. and Steven Almeida discuss various topics related to the film industry. They touch on gatekeeping in the film industry and the importance of networking and building relationships. They also review Lupe Fiasco's album 'Samurai' and highlight the importance of storytelling, sound quality, lighting, pre-production planning, and precise editing in filmmaking.

TAKEAWAYS.

• Promoting violence and disrespect in music can have real-life consequences and perpetuate a negative cycle in communities.
• There is a need for better messaging and positive role models in the hip-hop industry to promote unity and upliftment.
• Storytelling is a crucial aspect of various art forms, including music videos and filmmaking.
• Good storytelling captivates the audience and creates a cohesive and engaging narrative.
• Character development, identifying problems and solutions, and creating an arc are essential elements of storytelling.
• In the current era, it is important to captivate viewers from the beginning and rearrange storytelling elements to maintain audience attention.
• Great storytellers are able to manipulate the craft of storytelling to create captivating experiences. Gatekeeping exists in the film industry, and aspiring filmmakers may need to navigate it by building relationships and playing the game.
• Lupe Fiasco's album 'Samurai' is a must-listen, showcasing his lyrical genius and storytelling abilities.
• Mastering the basics of storytelling, prioritizing sound quality, utilizing lighting to enhance mood, planning in pre-production, and editing with precision are essential in filmmaking.

Follow Darrell Reese JR.

Instagram.com/Darrellreesejr

Twitter.com/Darrellressejr

Follow Steven Almeida

instagram.com/___therealworld

Twitter.com/___therealworld

Steven & Darrell Discuss Kendrick Lamar, TikTok Artists, and the Art of Marketing

In episode 3, Steven Almeida and Darrell Reese Jr. dive into a variety of topics, starting with their morning routines and the significance of availability in the coffee industry. They break down coffee culture and its impact on their day-to-day lives.

The conversation then shifts to the recent Kendrick Lamar "Pop Out" performance, with the hosts expressing their excitement about the "Pop Out" sets and highlighting their favorite moments from the event. They address the criticism towards Kendrick Lamar, particularly the misconception that he's using the Drake diss record to stay relevant, and set the record straight on that narrative.

Steven and Darrell tackle the perception of artists labeled as TikTok artists, discussing the negative connotations and the role of TikTok in the music industry. They emphasize the platform's value for gaining exposure and creating trends, and explore the benefits and drawbacks of being branded as a 'TikTok artist.'

The hosts also delve into the importance of taking care of songwriters, ensuring they receive proper credit and compensation. They stress the need for record labels to support and invest in their songwriters to foster a healthier music ecosystem.

Filmmaker John Singleton's influence on storytelling in film becomes a focal point, with Steven and Darrell examining how his work has shaped the industry. They discuss the importance of style in filmmaking and music videos, noting how a unique style can elevate a project even when other aspects are lacking. The process of editing and developing an editing style is also explored.

The episode continues with a discussion about Jay-Z's dual love for hip-hop and business. The hosts compare Jay-Z's business acumen to Nas's passion for music and culture, highlighting Jay-Z's various ventures and his cultural impact.

Finally, the conversation wraps up with a mention of Nick Grant's album 'Sunday Dinner,' appreciating his storytelling and personal journey. Steven and Darrell emphasize the importance of marketing and audience engagement in the music industry. They offer tips on understanding and catering to your target audience, engaging with fans, building an email list, and developing a comprehensive marketing plan. They highlight the significance of content marketing, optimizing your website, and utilizing the marketing mix, concluding with industry tips of the week focused on marketing and audience engagement.

Follow Darrell Reese JR.

Instagram.com/Darrellreesejr

Twitter.com/Darrellressejr

Follow Steven Almeida

instagram.com/___therealworld

Twitter.com/___therealworld

In Episode 2 of the "I Hate This Industry Podcast," hosts Steven Almeida and Darrell Reese JR. delve deep into the multifaceted and often brutal realities of the music industry. Steven starts the episode by sharing a poignant story about a recent conversation with a close friend, a talented musician grappling with severe mental health issues. This heartfelt narrative sets the stage for a broader exploration of the challenges artists face in discovering and maintaining their true voice and identity amidst the pressures of a demanding and often unforgiving industry.

As the discussion progresses, Steven and Darrell dive into the controversial and complex world of industry accusations and scandals. They examine the delicate balance between believing victims and recognizing potential money grabs, referencing high-profile cases such as Cassie and Diddy. The conversation navigates the blurred lines between truth and opportunism, providing a nuanced perspective on the subject. They also dissect the aftermath of various scandals involving prominent artists like Kanye West, Sean Kingston, and G Herbo, highlighting the critical importance of integrity and the need for diversified income streams to sustain a career in music.

Through their unfiltered dialogue, Steven and Darrell emphasize the value of having a robust support system and the pitfalls of ego and lack of integrity that can sabotage one's career. Drawing from their own business experiences, they offer valuable insights into the trials and triumphs of navigating the creative industry, sharing lessons learned and practical advice for aspiring artists and entrepreneurs.

INDUSTRY TIPS OF THE WEEK:

💡Build a Strong Network: Cultivate relationships with industry professionals, including producers, managers, promoters, and fellow artists.

💡Develop a Unique Brand: Establish a distinct identity that sets you apart from others.

💡Understand Music Licensing and Royalties: Learn about the different types of music licenses and how royalties work.

💡Invest in Quality Production: High-quality recordings and productions are crucial for standing out.

💡Diversify Your Income Streams: Relying solely on album sales is not sustainable. Explore various revenue sources such as merchandise, live performances, sync deals, crowdfunding, and patronage platforms like Patreon.

💡Protect Your Rights and Work: Ensure your music is legally protected by registering your works with the appropriate organizations, such as the Copyright Office and performance rights organizations (PROs). Understand contracts and seek legal advice when necessary.

💡Develop a Solid Business Plan: Treat your music career like a business. Create a detailed plan outlining your goals, target audience, marketing strategies, budget, and revenue projections. Regularly review and adjust your plan as needed.

Follow Darrell Reese JR.

Instagram.com/Darrellreesejr

Twitter.com/Darrellressejr

Follow Steven Almeida

instagram.com/___therealworld

Twitter.com/___therealworld

In this episode of "I Hate This Industry Podcast," we delve into the recent allegations against music mogul Diddy and the broader implications for how we perceive and idolize public figures. Join us as we discuss the shocking revelations and the subsequent impact on Diddy's legacy. Our hosts share their personal reflections on Diddy's influence in the entertainment industry and the difficult process of reconciling admiration for his professional achievements with the disturbing personal allegations.

We'll explore the debate sparked by Charlamagne Tha God and DJ Envy on the importance of separating the individual's actions from their public persona. Is it possible to appreciate someone's professional contributions while condemning their personal misconduct? We examine the role of celebrity worship in our culture and how it often overshadows critical societal issues like domestic violence, patriarchy, and power dynamics.

Our discussion also touches on the broader issue of accountability, especially for those in positions of power and influence. Can, and should, we continue to support individuals who have made significant positive contributions if they are also guilty of serious wrongdoing?

Join us for a thought-provoking conversation that challenges the way we view celebrities and the importance of holding everyone accountable, regardless of their status. This episode is a must-listen for anyone interested in the intersection of fame, morality, and social justice.

Sounds Of The Week: "Please Don't Cry" by Rapsody

Darrell & Steven dive into the world of Rapsody. Darrell recounts his introduction to Rapsody through the Sojourner record with J. Cole, while Steven highlights the impact of her albums like Eve and Layla's Wisdom. We break down her artistic progressions, her jazz-inspired sounds, and the unique way she taps into the femininity of hip-hop. Drawing comparisons to Kendrick Lamar, we discuss how Rapsody carves out her own space in the industry while drawing direct correlations to her inspirations.

INDUSTRY TIPS OF THE WEEK:

💡 Build a reliable team. Hire people who want to do the job and have passion, experience and a skill set for the role!

5 important players you should have on your team:

💡Manager - Handles the inner workings of your day to day operations. Has a vested interest in the growth and success of your career.

💡Lawyer - Handles all legal matters within your operations. Looks over contracts and gives legal advice and consultation as to what’s best for your career.

💡Agent - Negotiates the best opportunities for your career.

💡Cameraman/Editor/Copy Writer - Handles all the camera work, editing and copywriting for the content creation on your team.

💡Content Creator/Social Media Specialist - Makes sure all the content is prepped, ready and aligned with your brand. Specializes in understanding how algorithms operate on different social medial platforms. Has their finger on the pulse of what’s trending and what to stay away from on social media.

Follow Darrell Reese JR.

Instagram.com/Darrellreesejr

Twitter.com/Darrellressejr

Follow Steven Almeida

instagram.com/___therealworld

Twitter.com/___therealworld

In this episode of “Hate It Or Love It,” Steven Almeida dives deep into the delicate balance between ego and integrity. Steven reflects on personal experiences and observations within the industry, highlighting how ego can be both a powerful driving force and a potential downfall. He emphasizes that while ego is essential when pursuing your dreams—protecting you from naysayers and doubters—it must be kept in check to avoid overshadowing integrity and true progression.

Key Takeaways:

1. The Dual Nature of Ego: Steven explains that ego plays a crucial role in achieving your dreams. It’s the armor that defends against criticism, doubt, and disbelief, providing the self-belief needed to push forward.

2. When Ego Becomes the Enemy: While ego can carry you to success, it becomes detrimental when it overpowers integrity. Steven warns against letting ego become your identity, as it can lead to negative outcomes, especially when execution doesn’t match ambition.

3. Integrity as a Compass: Integrity is just as necessary as ego on the path to success. Steven stresses the importance of “killing the ego” when it hinders integrity, as integrity helps maintain authenticity and guides long-term success.

4. Ego Without Execution: Ego without the ability to execute can lead to a loss of respect and credibility. Steven candidly describes how an unchecked ego can make one look foolish when not backed by results.

Memorable Quotes:

• “Your ego is going to carry you because your ego is what’s going to defend you against the naysayers, the doubters, and all of that.”

• “You have to kill the ego when it’s in the way of integrity.”

• “When you can’t execute on things and you got this big ego, you’ll just be looking like a clown in the corner.”

Reflect on your own journey—are you letting ego drive you or derail you? Share your thoughts on how you balance ego and integrity in your own life using #IHateThisIndustryPod.

Connect with Us:

• Follow the Podcast: @IHateThisIndustryPod

• Follow Steven Almeida: @___TheRealWorld

• Follow Darrell Reese Jr.: @DarrellReeseJr

Follow the pod: https://www.goldprintent.com/ihtipodcast Tune into the “I Hate This Industry Podcast” with hosts Darrell Reese JR. & Steven Almeida for game-changing insights! #IHateThisIndustryPodcast

Follow Darrell Reese JR.

Twitter.com/Darrellressejr

Follow Steven Almeida

Twitter.com/___therealworld

Tune in to this candid conversation about ego, integrity, and the fine line between the two. Whether you hate it or love it, this episode challenges you to examine your own path to success!

In this episode, the hosts dive into a lively discussion about the multifaceted career of Tyrese Gibson. Known for his R&B hits and iconic roles in movies like Baby Boy and the Fast & Furious franchise, Tyrese's recent appearance on The Breakfast Club takes center stage. The hosts explore the blurred lines between Tyrese's on-screen persona and his real-life antics, questioning when he's being genuine and when he's simply playing a role.

Key Discussion Points:

- Tyrese's Breakfast Club Appearance: The hosts break down Tyrese's recent interview, highlighting his fashion choices and the spectacle he created. They discuss how Tyrese leans into the public's perception of him, making it difficult to discern whether he's serious or just putting on a show.

- Tyrese as a Marketer: The hosts commend Tyrese for his marketing acumen, noting how his performance on The Breakfast Club successfully convinced them to support his music and films. They also discuss his partnership with Kare Music Group and Voltron for his latest album, praising his approach to selling directly through his website.

- Debating Tyrese's Acting Status: The conversation shifts to whether Tyrese can be considered an A-list actor. Comparisons are made to Hollywood heavyweights like Robert Downey Jr. and Dwayne "The Rock" Johnson. While some hosts argue that Tyrese's roles in culturally impactful films earn him a spot on the B-list, others are less convinced.

- Tyrese in the Marvel Universe: The hosts debate Tyrese's involvement in the Marvel Universe, specifically his role in the movie Morbius. They humorously discuss the possibility of Tyrese playing a bigger role in the Marvel Cinematic Universe (MCU), with one host jokingly suggesting Tyrese as the new Black Panther.

Memorable Quotes:

- "Tyrese on The Breakfast Club was a spectacle—round of applause for motherf***ing Tyrese!"

- "Just because Tyrese is in Fast & Furious doesn't make him an A-list actor."

- "If I hear Tyrese speaking Wakandan on the screen, I’m getting my refund."

Don't forget to subscribe to I Hate This Industry Podcast for more candid discussions about the entertainment industry. If you enjoyed this episode, share it with your friends and leave a review on your favorite podcast platform!

Follow the pod: https://www.goldprintent.com/ihtipodcast Tune into the “I Hate This Industry Podcast” with hosts Darrell Reese JR. & Steven Almeida for game-changing insights! #IHateThisIndustryPodcast

Follow Darrell Reese JR.

Instagram.com/Darrellreesejr

Twitter.com/Darrellressejr

Follow Steven Almeida

instagram.com/___therealworld

Twitter.com/___therealworld