How to get your ideal clients to buy.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

12 things you'll learn in this episode:

04:00: The most important thing to learn when interviewing your customers
09:00: How to apply the "jobs to be done" theory to your product
13:00: The difference between understanding buyers and understanding why they bought a product
19:00: How to combine customer research with customer conversations you already have
24:00: The two questions I ask everyone who buys from me
27:00: 3 powerful questions to ask in a customer discovery call
33:00: 3 assumptions marketers make that are usually wrong
41:00: The one thing you should assume drives most customer decisions
46:00: How to get more conversions from your headlines
47:00: How to improve your call to action
50:00: The best way to improve your email list signup page
1:01:00: The best news perfectionists will ever hear

Show Notes:
The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkR
The Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBn

Breakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZ

To Connect with Katelyn Bourgoin:

Website: https://learnwhywebuy.com/
Twitter: https://x.com/KateBour

LinkedIn: https://www.linkedin.com/in/katebour/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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This is how you build a media company.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

Things you'll learn in this episode:

00:00: Introduction

07:00: How to use emotional brainstorming to create a successful newsletter

13:00: Two newsletter format that work in any niche

18:00: 4 ways to create a newsletter/social media flywheel

30:00: Never be the only evangelist for your brand

32:00: 5 times you need to be visible as a founder (even if you're not the face of your brand)

38:00: A must-read book for anyone who plans to sell merchandise

47:00: The story of Dad Gang

48:00: How to sell branded merchandise

Show Notes:
Zarna Garg Episode: https://youtu.be/TGmTVySCCIQ?si=y-CEXkyLJlaxvPF_

This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear by Bobby Hundreds: https://amzn.to/4jq9v8E

To Connect with Rob:

Website:https://www.wtfdivorce.com/

Instagram: https://instagram.com/wtfdivorce
Podcast: https://podcasts.apple.com/us/podcast/wtf-divorce/id1592952913

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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10 updates about the past, present, and future of this show.

A crash course in content monetization.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

Things you'll learn in this episode:

00:00: Introduction
01:00: How to monetize your audience when there's no obvious product to sell them

11:00: How to avoid getting bored talking about the same topics in your content all the time

19:00: What to do if you have multiple different business ideas within the same niche

26:00: How to balance your high-ticket and low-ticket offers

34:00: How to start selling sponsorships

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Struggling to get the right clients? This can help.

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

8 things you'll learn in this episode:

00:00: Introduction
02:00: Why you need to be careful what you optimize for

05:00: 6 things to do if your audience isn't growing

09:00: 6 simple ways to borrow other people's audiences

20:00: Everyone falls into one of two categories when it comes to audience growth

24:00: The biggest reason an audience doesn't buy

35:00: 3 ways to convert more leads into sales

40:00: 3 counterintuitive ways to make your product more valuable

55:00: 5 ways to boost the perceived value of a course you sell

Show Notes:
The Two Ways To Grow Your Audience: Do More or Do Less

To Connect with Sally Ivester:

Website: https://www.hisallyivester.com

TikTok: https://tiktok.com/@hisallyivester
Instagram: https://instagram.com/hisallyivester

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Simple ways to improve the look of your creations without hiring a designer.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

8 things you'll learn in this episode:

02:00: How to audit your current designs in 10 minutes

05:00: How to choose fonts and colors

11:00: An unexpected place to find design inspiration

17:00: The 3 biggest decisions to make when designing your brand

25:00: The one mistake that will doom your rebrand

30:00: How to design your brand when you're not sure what your brand even is

32:00: How to decide when to rebrand

37:00: A huge list of design tools to help you

Show Notes:

Tools:

Design: https://www.figma.com/

Canva: https://www.canva.com/

Photos/Visuals: https://visualelectric.com/

Fonts: https://fonts.google.com/

Fonts: https://fontshare.com/

Fonts: https://www.myfonts.com/

Fonts: https://www.latinotype.com/

Colors: https://colorai.app/

Colors: https://www.realtimecolors.com/

Copy: https://www.typingmind.com/

Moodboard: https://www.playbook.com/

Mind Mapping: https://whimsical.com/

Headshots/Photography: https://photoai.com/

Newsletter: https://kit.com/

Website Design: https://www.framer.com/

Books:

The Brand Gap by Marty Neumeier: https://amzn.to/4icgIIK

Building a StoryBrand by Donald Miller: https://amzn.to/4ik2dT9

Thinking with Type by Ellen Lupton: https://amzn.to/3VoGyiS

To Connect with Nate Kadlac:

Website: https://www.kadlac.com/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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What to offer, how to deliver it, and how to communicate it.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

9 things you'll learn in this episode:

03:00 - The most important thing to beware of when defining your niche

08:00 - Why I ask clients to write down their answers to my questions

13:00 - How choosing a nemesis helps you attract your ideal clients

14:00 - A simple exercise to identify your own superpower

25:00 - How to turn a discovery call into a client

27:00 - How to choose the way you want to work with clients

35:00 - 7 key questions to ask yourself when creating an offer

41:00 - The biggest misconception about paid communities

46:00 - 5 keys to structuring a successful recurring revenue product

Show Notes:
Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestly: https://amzn.to/4fINM9o

To Connect with Jessica Williams:

Website: https://techbizgurl.com/

Twitter: http://twitter.com/techbizgurl
LinkedIn: http://linkedin.com/in/jessicalavernewilliams

Instagram: http://instagram.com/techbizgurl

Facebook: http://www.facebook.com/techbizgurl

Jess Picks Newsletter: https://techbizgurl.com/jesspicks/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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Listen in on one of my group coaching calls!

My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe-yt/

7 things you'll learn in this episode:

1. A no-brainer option you should include in your newsletter if your readers want to reach your other readers

It's at the 3-minute mark.

2. A behind-the-scenes look at how I turn my sent emails into social content

It's at the 8-minute mark.

3. The most valuable questions to ask your audience in a survey

It's at the 12-minute mark.

4. The golden rule of understanding survey responses

It's at the 15-minute mark.

5. What to do instead of offering discounts

It's at the 25-minute mark.

6. Exactly what to say in the first email you send to people who join your email list

It's at the 40-minute mark.

7. How one tiny mindset shift can help you overcome imposter syndrome.

It's at the 45-minute mark.