INVERTED

著者： Steve Burlingame
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  • Learn to think differently by exploring opposites and turning conventional wisdom upside down. Inversion is a secret weapon of sorts used by many of the world’s most successful creators and executives – they’ve trained their minds to think in this unique way and this podcast can help you do the same.
    Steve Burlingame
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  • #2 Progressive: Avoiding industry traffic jams

    #2 Progressive: Avoiding industry traffic jams
    2024/09/01

    Learn how Peter Lewis and the team at Progressive inverted auto insurance by prioritizing underwriting discipline over investment income, selling direct to consumers, and reversing the industry approach to distracted driving. By flipping conventional wisdom upside down, Progressive has become one of the country's leading auto insurers. At the end of the episode, I share some related questions that may help you think differently about your own business.

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    33 分
  • #1 Costco: Subtraction before addition

    #1 Costco: Subtraction before addition
    2024/08/27

    Learn how Jim Sinegal and the team at Costco inverted mass market retail by practicing subtraction before addition in order to minimize the loss-making customers and products that cause stores to fail. By flipping conventional wisdom upside down, Costco has become the 3rd largest retailer in the world. At the end of the episode, I share some related questions that may help you think differently about your own business.


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    27 分

あらすじ・解説

Learn to think differently by exploring opposites and turning conventional wisdom upside down. Inversion is a secret weapon of sorts used by many of the world’s most successful creators and executives – they’ve trained their minds to think in this unique way and this podcast can help you do the same.
Steve Burlingame
経済学
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