This episode of "Let's Talk Marketing" explores the impact of AI on video production and marketing strategies. Host Katya Allison interviews Harrison Roberts, an entrepreneur and innovator in the visual effects and video production industry. Harrison shares his journey from launching a video production company to creating AI-enhanced video content tailored for the insurance sector. He discusses the benefits of AI in streamlining processes, reducing costs, and maintaining high-quality outputs. Harrison also emphasizes the importance of understanding media placement and client needs for effective marketing. The conversation covers the future of AI in advertising, including the rise of digital avatars and the significance of balancing quality and cost. Tune in for valuable insights into leveraging AI for innovative marketing solutions.

Listeners will walk away with insights on:

• AI is transforming video production by reducing costs and enhancing quality.
• Understanding consumer needs is crucial for effective media placement strategies.
• Digital avatars can improve engagement, but quality must remain a priority.
• A balanced approach between production quality and media placement is essential.
• Specialization in AI tools can lead to more efficient content creation.
• Staying updated on AI developments is vital for marketing success.
• Leveraging AI can democratize media placement for smaller brands and budgets

Links you'll want to follow:

https://knockdown.tv/

https://edifits.com/

https://www.linkedin.com/in/harrisonroberts/

https://x.com/harrisonroberts

https://www.instagram.com/harrison.vip/