• Improving Profitability by Improving Your Product

  • 2024/08/11
  • 再生時間： 13 分
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Improving Profitability by Improving Your Product

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  • サマリー

  • I'm a product guy.

    I want to believe that if I keep making my product better, I'll make it more profitable.

    Unfortunately, that almost never works - we get caught in the Technician's Curse and never stop iterating on our product, tweaking it, improving it...and never having time to market it.

    But there are SOME ways that improving your product CAN make it more profitable:

    Being the best in class creates a huge advantage, because the best clients will ascend to your service (if they know about it.)

    Tactically, you can also try:

    • Outcome-based pricing
    • Pursuing greatness as a marketing strategy.
    • Improving client retention by improving client outcomes.

    I walk through all of this on today's episode!

    Connect with Chris Cooper:

    Website - https://businessisgood.com/
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あらすじ・解説

I'm a product guy.

I want to believe that if I keep making my product better, I'll make it more profitable.

Unfortunately, that almost never works - we get caught in the Technician's Curse and never stop iterating on our product, tweaking it, improving it...and never having time to market it.

But there are SOME ways that improving your product CAN make it more profitable:

Being the best in class creates a huge advantage, because the best clients will ascend to your service (if they know about it.)

Tactically, you can also try:

  • Outcome-based pricing
  • Pursuing greatness as a marketing strategy.
  • Improving client retention by improving client outcomes.

I walk through all of this on today's episode!

Connect with Chris Cooper:

Website - https://businessisgood.com/
マーケティング 経済学 個人的成功
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