In this episode, we tackle the common misunderstanding ofmarketing roles and why no single person can realistically handle it all. From graphic design to SEO, we’ll break down the key skills needed for a fully functional marketing team, explore solutions for small budgets, and share actionable tips for leaders to build better structures.

In This Episode:

• Why marketing job descriptions are often unrealistic.
• The breakdown of key roles and their specialized skills.
• How to identify gaps in your team and fill them effectively.
• Practical solutions for small teams, including outsourcingand prioritization.

In this episode, Shari Morton and Sarah Haynes dive into the world of analytics to uncover the metrics that drive real business results. Many businesses struggle with understanding metrics like CTR, CPC, and conversion rates—yet these numbers are vital in shaping strategies, connecting sales and marketing efforts, and ultimately impacting the bottom line. Join us as we break down the analytics you should know, define metrics in a way that resonates with both sales and marketing teams, and share insights on using data to tell stories that inspire and unite teams.

Key Topics Covered:

• Understanding Key Metrics: CTR, CPC, Conversions, and why they matter.
• Defining Metrics for Sales vs. Marketing: Why shared definitions build alignment.
• Campaign Performance Tracking: How to gauge success through analytics.
• Connecting Data to Business Decisions: Practical tips for using analytics to inform strategy.
• Aligning Sales & Marketing Goals: Building synergy and celebrating wins across teams.
• Tips for Effective Performance Tracking: Tools and techniques to monitor success.

Tune in to learn how to decode these numbers and bring your team together around data-driven stories that drive real results!

In this episode, we discuss why branding is the backbone ofany successful marketing strategy, the common pitfalls of brand building, andactionable ways to create a brand that resonates. Learn how to incorporatebranding into your day-to-day marketing for lasting impact.

In This Episode:

• Why branding matters for marketing success
• Common challenges businesses face with branding
• Strategies for consistent and effective branding
• How to create emotional connections with customers
• Tips on monitoring and evolving your brand as needed

Key Takeaways:

• Branding is the long game in marketing; it requires time, consistency, and strategic thinking.
• Authentic branding creates emotional connections, leading to trust and loyalty.
• Continuously assess and adjust your brand to stay aligned with customer expectations and business growth.