In this episode, we tackle the common misunderstanding ofmarketing roles and why no single person can realistically handle it all. From graphic design to SEO, we’ll break down the key skills needed for a fully functional marketing team, explore solutions for small budgets, and share actionable tips for leaders to build better structures.

In This Episode:

• Why marketing job descriptions are often unrealistic.
• The breakdown of key roles and their specialized skills.
• How to identify gaps in your team and fill them effectively.
• Practical solutions for small teams, including outsourcingand prioritization.

In this episode, Shari Morton and Sarah Haynes dive into the world of analytics to uncover the metrics that drive real business results. Many businesses struggle with understanding metrics like CTR, CPC, and conversion rates—yet these numbers are vital in shaping strategies, connecting sales and marketing efforts, and ultimately impacting the bottom line. Join us as we break down the analytics you should know, define metrics in a way that resonates with both sales and marketing teams, and share insights on using data to tell stories that inspire and unite teams.

Key Topics Covered:

• Understanding Key Metrics: CTR, CPC, Conversions, and why they matter.
• Defining Metrics for Sales vs. Marketing: Why shared definitions build alignment.
• Campaign Performance Tracking: How to gauge success through analytics.
• Connecting Data to Business Decisions: Practical tips for using analytics to inform strategy.
• Aligning Sales & Marketing Goals: Building synergy and celebrating wins across teams.
• Tips for Effective Performance Tracking: Tools and techniques to monitor success.

Tune in to learn how to decode these numbers and bring your team together around data-driven stories that drive real results!

In this episode, we discuss why branding is the backbone ofany successful marketing strategy, the common pitfalls of brand building, andactionable ways to create a brand that resonates. Learn how to incorporatebranding into your day-to-day marketing for lasting impact.

In This Episode:

• Why branding matters for marketing success
• Common challenges businesses face with branding
• Strategies for consistent and effective branding
• How to create emotional connections with customers
• Tips on monitoring and evolving your brand as needed

Key Takeaways:

• Branding is the long game in marketing; it requires time, consistency, and strategic thinking.
• Authentic branding creates emotional connections, leading to trust and loyalty.
• Continuously assess and adjust your brand to stay aligned with customer expectations and business growth.

In this episode, Sarah Haynes and Shari Morton discuss why offering too many incentives can harm your product’s value, particularly in the homebuilding industry. They explore the risks of working for free, how upfront discounts can hurt your brand, and why empowering your sales team to manageincentives is a better strategy. Plus, learn about creative alternatives to offering discounts that add real value.

In This Episode:

• The dangers of offering too many incentives upfront.
• Why working for free isn’t a good long-term strategy.
• How the sales team can offer personalized incentives more effectively.
• Alternative ways to offer value without discounting.

In this episode of Just Make It Pretty, Sarah Haynes tacklesone of the biggest challenges marketers face—content overwhelm. Sure, making things pretty is part of the job, but the real struggle lies in juggling strategy, planning, and execution. If you’re drowning in content creation andwondering where it all went wrong, this episode is for you.

Want The Free Resources? 👉 https://makeitprettypodcast.com/free-resources/

In This Episode:

• Why content creation feels like an endlessuphill battle.
• The myth that marketing is just about prettycampaigns.
• How to plan ahead and streamline your content strategy.
• The power of batching, automation, and AI (yes,even AI can help).
• The metrics that matter most when analyzing yourcontent’s performance.

Welcome toThe Just Make It Pretty Podcast! You’ve heard it before—"just make it pretty"—as if marketing is all about slapping on a nice design and calling it a day. But we know the truth: behind every “pretty” campaign is a mountain of strategy, psychology, and execution that we sometimes don't talks about.

In this teaser episode, I’m pulling back the curtain on why this podcast exists, what you can expect, and why we’re finally saying the quiet parts out loud. Get ready for real talk, industry truths, and a little bit ofunhinged marketing wisdom.

The first full episode drops soon—stay tuned!

Want more info, or to become a guest - here's where you'll want to go: https://makeitprettypodcast.com/

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