• Kellie Johnston: Walking the talk on brands

  • 2023/02/09
  • 再生時間： 33 分
  • ポッドキャスト

Kellie Johnston: Walking the talk on brands

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  • In this, the second edition of CMO Masterclass, we meet former Australian Unity CMO, Kellie Johnston. In this podcast, Kellie discusses her driving principles, the benefits and challenges posed by marketing innovation, and the importance of full alignment between brand promise and the operational delivery. Kellie’s views make for inspiring listening for all present and aspiring CMOs and senior marketers.

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In this, the second edition of CMO Masterclass, we meet former Australian Unity CMO, Kellie Johnston. In this podcast, Kellie discusses her driving principles, the benefits and challenges posed by marketing innovation, and the importance of full alignment between brand promise and the operational delivery. Kellie’s views make for inspiring listening for all present and aspiring CMOs and senior marketers.

Hosted on Acast. See acast.com/privacy for more information.
続きを読む 一部表示

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