🎙️ Andrea Pass & Amy Singleton Dive into Public Relations Amy welcomes Andrea Pass, an experienced public relations professional, as they explore the role of PR in building authentic brand connections. They discuss Andrea's journey, the difference between PR and advertising, and what makes today's media environment unique.

🌟 Building Authentic Brands and Storytelling

Andrea shares her career in PR, from wanting to be the next Dan Rather to finding her niche in public relations.
The importance of authentic storytelling and the rise of transparency in today's media.
Andrea’s work with a variety of businesses, including small enterprises, authors, and even funeral homes, showcasing the broad applications of PR.
🚀 PR vs Advertising: What You Need to Know

Distinguishing public relations from advertising.
Why genuine editorial content holds more power than paid advertising, and how Andrea works with her clients to secure authentic press coverage.
Amy and Andrea discuss the challenges of pay-to-play content and how true editorial can boost credibility.
💬 Advice for Solopreneurs and Local Businesses

Andrea gives practical tips for solopreneurs and small businesses looking to get started with PR.
Leveraging local newspapers, chamber events, and networking for press coverage.
The importance of stepping beyond local and recognizing the broader potential of your business.
🤝 Partnering with Andrea Pass Public Relations

Andrea explains what it’s like to work with her: from initial conversations to getting your business into the news.
The value of hiring a professional for PR, even if you can do some of it yourself.
📢 Where to Find Andrea:

Website: andreapasspr.com
Facebook: facebook.com/AndreaPassPublicRelations/
LinkedIn: linkedin.com/in/andrea-pass/
Instagram: instagram.com/Andrea_Pass_PR/
YouTube: youtube.com/channel/UC5HpT2RNe_rpzIlliSD4X9A
X (formerly Twitter): x.com/NJ_Andrea
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📢 Connect with Amy: To learn more about Amy, hire her to speak at your event, or work with her team on your marketing, visit www.amysingleton.net.