Feeling burnt out by the constant content creation? We hear you.

More often than not, running a business in this digital age means marketing and selling online. And that means creating content. Much of the conversation around content creation tends to be, "I'm tired of always creating content" or "I'm frustrated that my content isn't converting" or "When will I ever get off this content creation hamster wheel?!"

We've been there! Which means we totally understand the frustration, doubt, and stress of it all.

Today we're discussing content creation in a new light, offering fresh insights and new perspectives, and sharing our experiences in an effort to help you not only feel less alone but fall in love with content creation again.

An Overview of the Episode:

• The love-hate relationship with content creation
• The importance of blending creativity with strategic thinking
• Finding joy in the process
• Depth over vanity metrics!
• Your influence as a content creator
• How your work can have a lasting impact beyond your lifetime
• The power of nurturing your existing community while seeking growth

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In this episode of Legacy Creator, we dive deep into the concept of humility in business and the importance of remaining accessible to our communities as entrepreneurs. We explore the common pitfalls that lead us to adopt a "high horse" mentality, often without even realizing it, and how this can hinder our growth and connection with others. Through candid discussions, we share personal experiences and insights on the necessity of being open to learning, networking, and embracing opportunities, even when they come with challenges. Our goal is to inspire you to reflect on your own business practices and encourage you to foster genuine connections that can lead to impactful growth.

A High-Level Overview of the Episode:

• The significance of humility in entrepreneurship
• Reasons why entrepreneurs may isolate themselves
• The balance between setting boundaries and being accessible
• The importance of learning from every opportunity, even challenging ones
• How to remain open to networking and collaboration
• The role of communication in building trust with clients and peers
• The ongoing journey of personal and professional growth
• Encouragement to embrace learning as a lifelong endeavor

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In this episode, we have the honor of being joined by our brilliant father, Don W. Long, a seasoned entrepreneur with a wealth of experience in sales and business. He shares his journey into entrepreneurship, starting from humble beginnings and building multiple successful businesses over the years. We delve into the importance of sales, influence, and communication in business, highlighting key strategies and lessons learned from his extensive experience.

Don W. Long is a sixth-generation entrepreneur with a passion for sales and business development. Starting his entrepreneurial journey in the early 1980s, Don has co-founded and led multiple successful businesses, ranging from door-to-door sales to landscape management companies. With a focus on mastering the art of sales and influence, Don has honed his skills over the years to become a top performer in the industry.

Key Topics Discussed:

• Importance of learning to make friends with pain in entrepreneurship
• The significance of influence over manipulation in sales
• Don's journey into entrepreneurship and the businesses he has built
• The role of communication and rapport in sales success
• Practical tips for improving sales skills, including using the DISC assessment
• Stories of competing for contracts and the importance of asking for the business
• The value of follow-up in sales and fostering long-term relationships with clients
• Don's approach to sales and the hot, warm, cold list strategy for managing leads
• Lessons learned from Don's experiences in sales and business development
• The impact of persistence and communication in achieving sales success

This episode provides valuable insights and practical advice for entrepreneurs looking to enhance their sales skills and grow their businesses effectively. We hope you enjoy!

Resources:
Don's Website
Don's Free Resource: Unleash Your Power, Double Your Sales
The Official DISC Assessment

Connect with Us on Socials:
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YouTube
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Work With Us:
Membership
Group Coaching
Private Coaching