Feeling burnt out by the constant content creation? We hear you.

More often than not, running a business in this digital age means marketing and selling online. And that means creating content. Much of the conversation around content creation tends to be, "I'm tired of always creating content" or "I'm frustrated that my content isn't converting" or "When will I ever get off this content creation hamster wheel?!"

We've been there! Which means we totally understand the frustration, doubt, and stress of it all.

Today we're discussing content creation in a new light, offering fresh insights and new perspectives, and sharing our experiences in an effort to help you not only feel less alone but fall in love with content creation again.

An Overview of the Episode:

• The love-hate relationship with content creation
• The importance of blending creativity with strategic thinking
• Finding joy in the process
• Depth over vanity metrics!
• Your influence as a content creator
• How your work can have a lasting impact beyond your lifetime
• The power of nurturing your existing community while seeking growth

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In this episode of Legacy Creator, we dive deep into the concept of humility in business and the importance of remaining accessible to our communities as entrepreneurs. We explore the common pitfalls that lead us to adopt a "high horse" mentality, often without even realizing it, and how this can hinder our growth and connection with others. Through candid discussions, we share personal experiences and insights on the necessity of being open to learning, networking, and embracing opportunities, even when they come with challenges. Our goal is to inspire you to reflect on your own business practices and encourage you to foster genuine connections that can lead to impactful growth.

A High-Level Overview of the Episode:

• The significance of humility in entrepreneurship
• Reasons why entrepreneurs may isolate themselves
• The balance between setting boundaries and being accessible
• The importance of learning from every opportunity, even challenging ones
• How to remain open to networking and collaboration
• The role of communication in building trust with clients and peers
• The ongoing journey of personal and professional growth
• Encouragement to embrace learning as a lifelong endeavor

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In this episode, we have the honor of being joined by our brilliant father, Don W. Long, a seasoned entrepreneur with a wealth of experience in sales and business. He shares his journey into entrepreneurship, starting from humble beginnings and building multiple successful businesses over the years. We delve into the importance of sales, influence, and communication in business, highlighting key strategies and lessons learned from his extensive experience.

Don W. Long is a sixth-generation entrepreneur with a passion for sales and business development. Starting his entrepreneurial journey in the early 1980s, Don has co-founded and led multiple successful businesses, ranging from door-to-door sales to landscape management companies. With a focus on mastering the art of sales and influence, Don has honed his skills over the years to become a top performer in the industry.

Key Topics Discussed:

• Importance of learning to make friends with pain in entrepreneurship
• The significance of influence over manipulation in sales
• Don's journey into entrepreneurship and the businesses he has built
• The role of communication and rapport in sales success
• Practical tips for improving sales skills, including using the DISC assessment
• Stories of competing for contracts and the importance of asking for the business
• The value of follow-up in sales and fostering long-term relationships with clients
• Don's approach to sales and the hot, warm, cold list strategy for managing leads
• Lessons learned from Don's experiences in sales and business development
• The impact of persistence and communication in achieving sales success

This episode provides valuable insights and practical advice for entrepreneurs looking to enhance their sales skills and grow their businesses effectively. We hope you enjoy!

Resources:
Don's Website
Don's Free Resource: Unleash Your Power, Double Your Sales
The Official DISC Assessment

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What do you want for your life? And are you actually GOING for the things you desire?

In today's episode, we're diving into the importance of believing in and pursuing your unique dreams and desires - for your life and your business. Your desires are unique to you, and they were placed in your heart for a specific reason and purpose. It's time to uncover your dreams, pursue your innate desires, and unleash your full potential.

In this episode, we discussed:

• The importance of believing in and pursuing your unique dreams
• Balancing "what's realistic" with what you innately desire
• Surrounding yourself with the evidence of what's possible
• Taking action to bring your dreams to fruition
• Defining what "more" looks like for you
• And more...

We hope you enjoy the episode!

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Buyer behavior has changed. The industry has evolved. The culture has shifted. And because SO MUCH has changed over the past few years, it's time to adjust your approach when it comes to marketing your products and services.

Today we're diving into the importance of infusing personality into your content to build trust with your audience and customers. Because TRUST is the key to growing a strong community, increasing your conversion rate, and building a successful business.

We're covering:

• Importance of infusing personality into content
• Human-centric marketing for building trust
• Evolving buyer behavior in the market
• Blend of short and long-form content
• Incorporating lifestyle content in marketing strategy
• Value of content variety for audience engagement

Resources Mentioned:
What is human-centric marketing? by Minderest
Our 2024 Marketing Trends Report

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We had the privilege of interviewing Jass Stupak, a certified holistic nutritionist helping women go from bloated to blissful. Not only does she leverage her background in nutrition to help women holistically heal, but she also helps other nutritionists build their businesses as well as runs her own organic tea company.

In this episode, we dove into:

• Jass' personal health journey that led to the creation of her organic tea company Leaves
• Importance of gut health and herbal remedies
• Common factors contributing to cortisol spikes
• Stress management tips for entrepreneurs
• Candida and parasite cleansing
• Optimizing your nutrition so you can sustainably run your business
• Balancing service-based and product-based businesses
• Ways to maintain stamina and sustainability in business

We hope you enjoy the episode!

Jass' Links:
Instagram
TikTok
Nourish with Jass
Leaves
The Nourished Podcast

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Hey there, lovely listeners! In this episode, we dove deep into the importance of strategic storytelling in your marketing efforts. We discussed the fine line between authentic expression and emotionally dumping on your audience, emphasizing the need for purposeful storytelling that adds value to your customers. We highlighted examples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-Cola, showcasing how strategic storytelling can drive engagement and sales. We also touched on the significance of processing emotions in private and ensuring that your business's social media presence remains focused on serving your audience. Tune in for some valuable insights on how to elevate your marketing game with purposeful storytelling!

Highlights from the Episode:

• Importance of strategic storytelling in marketing
• Differentiating between authentic expression and emotional dumping
• Examples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-Cola
• Emphasizing the need for purposeful storytelling that adds value to customers
• Practicing processing emotions in private and maintaining a customer-focused social media presence

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Today we're diving into the topic of patience in entrepreneurship. More often than not, social media will have us thinking that we're behind or we need to grow our business more rapidly, but Lord knows it takes TIME to build a truly impactful business. In this episode, we discuss Steve Jobs and how his unique relationship with patience contributed to his and Apple's success. We also share personal anecdotes about the impatience that runs in our family because we want you to know that we're all in this together - this episode is just as much for us as it is for YOU.

Ultimately, we want to encourage you to develop patience as a muscle, reset your expectations around business growth, embrace the mundane aspects of business, and start thinking in terms of decades rather than months or years to truly build a sustainable and impactful business.

Works Mentioned: The Patience of Jobs by Daniel Wahl

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