What drives someone to write a book that is both hard to create and has a deep impact?

For Dr. Paul R. Lawrence, former Under Secretary for Benefits and author of Veterans Benefits for You: Get What You Deserve, it was a blend of personal experience and a dedication to help veterans understand and claim their benefits. Lawrence’s career in public administration gave him first hand insight into veterans’ needs. From managing government responsibilities to engaging directly with veterans, he saw the gap between the benefits available and the information veterans had access to. This realization fueled his decision to write a book that’s accessible, concise, and targeted to help 90% of veterans navigate their benefits with ease.

Creating a straightforward guide for veterans wasn’t simple. Lawrence focused on breaking down complex government processes into easy-to-understand language, with actionable steps veterans could take immediately. By simplifying the typical benefit journey for most veterans, he created a tool that addressed the most common needs without overloading readers with unnecessary details. This clarity made his book not just popular but also essential for the very people he aimed to serve.

Lawrence’s time in office revealed another key insight: veterans want fast, actionable answers. During his tenure, he regularly met with veterans, both in person and through massive virtual town halls reaching up to 5.7 million individuals nationwide. By actively listening to veterans’ questions and frustrations, he fine-tuned his approach, ensuring his message resonated at both individual and large-scale levels. This commitment to direct communication shaped his book’s impact and expanded his reach far beyond traditional avenues.

The success of his book has inspired Lawrence to think bigger. He’s now exploring veteran employment, seeing a critical need for more research and resources in this area. With the increasing numbers of veterans out of the labor force, Lawrence wants to understand and address this trend. He’s considering a follow-up that could dive deeper into solutions for veteran employment challenges—a topic he believes might resonate even more widely.

Three Key Takeaways:

• Simplifying Complexity: Lawrence’s book translates complex government processes into accessible, action-oriented information that 90% of veterans can use. His goal was to cut through bureaucratic jargon, making benefits understandable and actionable for veterans.

• Listening to Needs: Through direct interactions, both in person and virtually, Lawrence learned that veterans prioritize quick, clear answers. His approach to outreach—whether at VFW halls or in large-scale virtual town halls—helped him fine-tune his messaging and address veterans' most pressing questions.

• Expanding Impact: Beyond benefits, Lawrence is shifting his focus toward veteran employment, recognizing a gap in support. By researching why many veterans are leaving the labor force, he aims to create resources and solutions for this underserved area.

What’s the role of spirit in a world driven by bottom lines and business metrics?

Today, Peter Winick sits down with Rusty Rueff, an accomplished investor, startup advisor, Co-Founder and Director at Alioth Talent and previously served under President Obama on his advisory committee for the Arts at the Kennedy Center, to discuss the crucial intersection of purpose and the workplace. Rueff, who has dedicated his career to empowering organizations and people, shares his belief that modern workplaces must recognize the holistic needs of their people—including the often-overlooked need for spiritual fulfillment.

Historically, work and personal lives were siloed. But today, companies are embracing the importance of physical and mental well-being, with gyms, wellness programs, and mental health support. Rueff believes the next frontier is integrating “spirit” into the workplace—not in a religious sense, but as a core part of personal meaning and motivation. Companies should aim to foster environments where employees feel committed, not just compliant.

But how can companies approach this without stepping into sensitive territory? Rueff advocates for open forums and inclusive resource groups that give employees a safe space to bring their full selves to work. By creating these avenues, organizations enable connection and belonging, helping employees build resilience, passion, and purpose.

Rueff’s latest book, The Faith Code: A Future-Proof Framework for a Life of Meaning and Impact, asks readers to explore their foundational beliefs. He challenges listeners to reflect on the “platform of their lives” and what they cherish most deeply. As he explains, while our bodies and minds may wane over time, our spirits have the power to grow stronger—right until the end.

Three Key Takeaways:

• The Spirit in the Workplace: Beyond physical and mental health, organizations should support employees’ spiritual well-being, fostering commitment and purpose rather than mere compliance.

• Inclusive Spaces for Authenticity: To empower employees to bring their whole selves to work, companies should create open forums and resource groups that celebrate diverse backgrounds and interests, cultivating belonging and connection.

• Reflecting on Life’s Platform: Rueff’s concept of the “platform of life” challenges individuals to identify what truly matters and holds lasting value. While physical and mental capacities may fade, nurturing the spirit can build resilience and strength that endures.

Rusty is changing lives by getting people to ask the right questions about their life. When it comes to Thought Leadership are you asking the right questions? Take a moment to check out this article by Peter Winick on Starting with the Problem, Not the Solution. It can make a huge difference in your work!

What makes some people bounce back from adversity while others remain stuck?

In this compelling episode of Leveraging Thought Leadership, host Peter Winick welcomes resilience expert Deborah Gilboa. An author and consultant, Deborah helps organizations navigate change with confidence and competence. Her book, From Stressed to Resilient: The Guide to Handle More and Feel It Less, serves as a roadmap for individuals and teams seeking to enhance their resilience.

Deborah's journey to thought leadership is as unconventional as her path to medicine. Initially pursuing a Bachelor of Fine Arts and a career in theater, she pivoted to medical school, where she spent years treating patients. Observing the stark differences in how individuals responded to illness prompted her to delve into the concept of "Patient Resilience." She aimed to redefine resilience beyond severe cases, exploring its application in everyday lives and discovering whether it can be cultivated.

Transitioning from a practicing doctor to a thought leader began when Deborah was asked to speak about parenting at community events. What started as a way to connect with underserved populations evolved into a mission to educate parents, educators, and coaches about fostering resilience. As the inquiries grew, so did her focus on adult resilience, leading her to investigate effective methods for teaching these essential skills to adults facing their struggles.

Deborah’s business model centers on writing and speaking engagements. Recognizing the need for a platform, she built her online presence and leveraged her speaking skills to gain credibility. Companies often approach her to address change resistance within their teams. Through tailored workshops and a "Change Resistant Exam," she equips leadership with the tools to facilitate smoother transitions, ultimately fostering a culture of adaptability. Deborah's insights are vital for any organization looking to thrive in a rapidly changing environment.

Three Key Takeaways:

• Resilience is Learnable: Deborah emphasizes that resilience is not merely an innate trait; it can be cultivated and developed over time. Understanding what contributes to resilience can empower individuals and organizations to enhance their ability to navigate challenges.

• Effective Communication is Crucial in Change Management: Organizations often struggle with change due to a lack of understanding of the natural resistance employees exhibit. Deborah teaches leaders how to communicate effectively about changes, ensuring that expectations are clear and that employees feel supported throughout the transition.

• Speaking Engagements as a Gateway: Deborah's journey into thought leadership illustrates the power of speaking engagements. They serve as an entry point for organizations to experience her insights firsthand, ultimately leading to longer-term consulting relationships focused on building a resilient workforce.

Doborah shares her journey of learning the need for a strong platform to leverage her skills and show credibility. If you are struggling to build your platform we can help! Contact the Thought Leadership Leverage team about a strategy session to take your first steps.