Make Every Season Selling Season!
In our latest episode of “Life and Homes” Podcast, we're tackling the unique art of seasonal selling with two top real estate pros who know how to make any month a winning one for home sales. Join us as we dive into creative strategies for attracting buyers and sellers—even during the traditionally quieter times like winter and the holidays.
Wondering how to help your clients see the value of buying or selling off-season? Our experts share their best approaches to handling seasonal hesitations, uncovering the unique buyer and seller profiles active year-round, and making properties shine with seasonal features like cozy fireplaces in winter and vibrant gardens in spring.
Whether you’re looking for creative ideas on highlighting a home’s seasonal appeal or seeking advice on staying motivated and productive during slower months, this episode has you covered! Don’t miss these insights into how the pros keep momentum up, deals moving, and clients happy—all year long.
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A - Intro – Mike Bova (2 min)
B - State of NAR Update – Mike Bova & Bob Smith (6 min)
C - "Seasonal Selling: How to Make Any Time of Year Work for You" – with real estate experts (20 min)
1 - “How do you approach the conversation with clients who are hesitant to buy or sell during off-peak times, like winter or the holiday season?”
This opens up strategies on setting realistic expectations, managing seasonal objections, and emphasizing year-round benefits.
2 - “What types of buyers or sellers do you typically see active in slower months, and how does this change the way you work with them?”
This allows the pros to discuss buyer and seller profiles in different seasons and how they adapt their strategies to meet unique needs.
3 - “Have you noticed certain home features that become more appealing in different seasons, like cozy fireplaces in winter or outdoor spaces in spring? How do you highlight these?”
Pros can share tips on showcasing seasonal features, which is useful for agents thinking about how to spotlight a property’s strengths based on the time of year.
4 - “Finally, do you have any tried-and-true advice for keeping momentum and staying motivated as an agent through the slower seasons?”
This question taps into personal motivation tips, helping listeners learn how to stay productive, keep up momentum, and turn seasonal lulls into opportunities.
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Music: Sweethearts - TrackTribe - Sweethearts
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