One of the things that pisses me off about online business is how people play fast and loose with words.

A lot of the time, they use words in a way where they don't mean what they think they mean.

And this past year, I've noticed a lot of people talking about messaging and how they help you with your messaging.

But when I look at their programs, because, believe it or not, I take a lot of courses on messaging and marketing to keep my own skills sharp, I often find the program isn't about messaging.

It's about copywriting or content marketing or just straight-up marketing,

Or it's just a snippet of what messaging is, like an elevator pitch or content buckets. And nothing makes marketing suck more for you as a solo business owner than being confused about what your business actually needs.

So it's time to revisit what the difference is between marketing, messaging, and copywriting with examples so you know where to focus, and you're not wasting your time or money focused on the wrong damn thing.

In this episode, you will hear:

• Why online business is confused about the differences between the three
• Defining what the difference is between messaging, copywriting, and marketing
• How to know what your business needs

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

“Figuring out how to explain what you do in ways that resonate with other people and connects them to what they're feeling right now is tricky.”

Have you ever been talking to someone explaining what you do and they're staring at you like you're speaking a language they've never even heard before and don't even know how to begin to comprehend.

Please know you're not alone.

So many brilliant business owners struggle to connect with their clients, not because they lack knowledge, but because they're stuck in expert speak.

It's like we think, if I can just give you all the information, then that will be enough. You'll be wowed, and you'll book a call with me. Unfortunately, that's not how it works.

And what's really happening is how we can help them, how our expertise benefits them and their lives is getting lost in translation.

Zoa Conner is a functional health and wellness expert who helps you feel better, not older, through personalized lifestyle guidance and education, knows this firsthand.

When Zoa and I first met, her message was getting lost and she’ll tell you how she overcame it and how it’s making marketing suck less for her!

In this episode, you will hear:

• The critical role of messaging in getting clients ready for the work you do
• The difficulties small businesses face in competing with larger companies and the emphasis on local SEO.
• How initial consultations are structured to identify client concerns and create personalized plans.
• The importance of continuously revisiting and optimizing marketing strategies for better client alignment and business growth.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

“If I decide to use social media, then maybe I'm posting all the time and checking for likes and comments in my off hours. What you choose from marketing can affect your life. And for me, it has been really important to figure out a way to do it that works for me and lets me keep on living the life I want to be living and not feeling too stressed out by my work or feeling the need to get in there and do things at all hours of the day.”

Everyone who markets marketing programs is always so damn certain that their approach works for everyone, everywhere, no matter the business.

They've got the one right way to do it.

And that certainty makes you doubt yourself and your decisions. It also always has you on the lookout to find that silver bullet that's going to work flawlessly.

But what if there's no one right way to market?

How do you navigate the uncertainty and build your own confidence around marketing?

This is what Expert Up Club member and career coach for teachers, Laura Litwiller, and I talk about on today's podcast.

In this episode, you will hear:

• The importance of having a clear message in marketing. Laura mentions how refining her message through her "3 Word Rebellion" has boosted her confidence
• Laura’s significant reduction in social media usage and what platform she uses now
• The best platforms to reach Laura's target audience of teachers exploring career changes
• Alternatives to social media, focusing on SEO, strategic partnerships, and one-on-one conversations, aiming to reach her audience more effectively.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.