400 episodes. That number blows my mind.

Most podcasts don’t even make it to episode 10 before vanishing into the internet ether.

But somehow—through algorithm changes, personal crises, recessions, and a whole lot of terrible marketing advice—I’ve made it here. And I’m still going.

To celebrate, I’m not just popping confetti. I’m sharing the four rebel truths this podcast has been built on from day one.

These are the hills I’ll die on. If you only listen to one episode of my show, let it be this one—because these truths will radically change how you market your business (without hating every second of it.)

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

What if a recession could actually help your business grow?

Sounds bananas, right? But hear me out. In every economic downturn, some businesses thrive. And I believe yours can be one of them—if you position yourself as the expert people are desperately searching for right now.

When budgets tighten, people get picky. They’re not gambling on vague promises or “just one step ahead” service providers. They want someone who knows their stuff. That’s where we come in.

Here’s how to capitalize on this moment—without burning out, selling out, or shouting into the void.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

Do you ever get that gut-punch feeling when some bro marketer suddenly “finds his zone of genius” and lands clients left and right... meanwhile you’ve got actual results, actual experience, maybe even a degree (or three), and your inbox is quieter than a library on a Friday night?

Same. And I’ve had enough.

Let’s talk about why the flashy fakes keep winning—and what we, the real experts, can do about it.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.